Performance Marketing Specialist (Google Ads & Meta Ads)

Job Description (JD):

About DigiFills: DigiFills is a leading digital marketing agency based in Valasaravakkam, Chennai, helping over 700 businesses scale through our hyperlocal AI digital marketing framework. We manage high-performance local search, lead generation, and e-commerce campaigns across India, focusing heavily on driving qualified leads, sales, and revenue for our MSME clients.

Role Overview: We are looking for a hands-on, data-driven

Performance Marketing Specialist to take charge of our client ad campaigns. Your primary mission is not just generating clicks or impressions, but optimizing campaigns for real conversions, lower cost-per-lead (CPL), and measurable business revenue. Google Ads will be your primary focus (Search, Local, and Performance Max), supported by Meta Ads as a secondary channel.

Key Responsibilities:

- Google Ads Management (Primary Priority): Setup, structure, and optimize high-converting Google Ads search and performance campaigns, ensuring accurate keyword targeting, local radius optimization, and negative keyword maintenance.
- Meta Ads Management (Secondary Priority): Plan, execute, and scale lead generation campaigns across Meta Ads Manager (Facebook & Instagram) with compelling ad copies and audience targeting.
- Conversion Tracking & Analytics: Master-level configuration and auditing of Google Tag Manager (GTM), Google Analytics 4 (GA4),



and conversion action tags to ensure zero data leakage.
- Funnel & Landing Page Optimization: Collaborate internally to review landing page user experience, forms, and call-to-actions to systematically improve conversion rates.
- Budget & ROI Pacing: Monitor daily ad spend, bidding strategies (Manual CPC, Maximize Conversions, tCPA), and campaign health across multiple client accounts to maximize return on ad spend.

Requirements & Ideal Profile:

- 0 to 3 years of hands-on agency or in-house experience managing active Google Ads and Meta Ads budgets.
- Deep, practical understanding of Google Ads campaign structures, bid strategies, and tracking setups (GA4/GTM).
- Analytical mindsetobsessed with data, cost-per-acquisition metrics, and conversion rate optimization rather than vanity metrics.
- Ability to troubleshoot campaign drops, sudden cost spikes, or tracking misconfigurations independently.
- Full time (In-office at Valasaravakkam, Chennai).

Job Type: Full-time

Work Location: First Floor, Door No 8, Plot 232, Guhan St, West Kamakoti Nagar, Valasaravakkam, Chennai 600087

Interested? Call +91 (phone hidden) (MonSat, 11 AM6 PM)

Employee Testimonials:

https://youtu.be/LRjksjDC-i0?si=LIjx_eekfvYNXhW8

https://youtu.be/26a6hwoWHBo?si=ZxZnxoKStfFkdlQu

Client Testimonials:

https://youtu.be/XAVOuSkB_Wc?si=rp8iYx9aCdQKxhCT

📌 Performance Marketing Specialist (Google Ads & Meta Ads) (Chennai)
🏢 Digifills
📍 Chennai