Position: Marketing Operations & CRM Executive

Experience: 1-3 Years
Location: Neelankarai, ECR, Chennai
Work Mode: Work from office

Key Responsibilities

- Marketing Operations: Maintain marketing calendars, task trackers, campaign schedules and deadlines; coordinate deliverables and proactively follow up with internal teams and agencies.
- CRM & Email Marketing: Execute email campaigns, customer segmentation, automated workflows, abandoned-cart reminders, post-purchase communication, win-back campaigns and customer retention initiatives using Shopify, Klaviyo or similar platforms.
- Campaign Execution: Coordinate campaign briefs, creatives, copy, approvals, scheduling and pre-launch quality checks; monitor campaign performance and prepare reports.
- Creative & Social Media Coordination: Manage design briefs, creative revisions, social media calendars, content schedules and approved marketing assets.
- Content Creator Coordination: Maintain creator databases, track deliverables, coordinate product dispatch and organise UGC content and usage approvals.
- Website & CRO Coordination: Track approved Shopify website updates, verify implementation, conduct basic quality checks and coordinate A/B testing initiatives.
- Performance Reporting:



Prepare weekly and monthly reports covering campaign status, CRM performance, website updates, pending approvals, delays and required actions.
- Customer Insights & Documentation: Consolidate customer feedback, identify recurring concerns and maintain records of campaigns, creatives, CRM workflows, website changes and marketing SOPs.
- Cross-functional Coordination: Work with marketing, design, website, customer support, sales, logistics and external agencies to ensure smooth execution.

Required Skills & Qualifications

- 1-3 years of experience in Marketing Operations, CRM, Email Marketing, E-commerce, or Digital Marketing Coordination.
- Hands-on knowledge of Shopify and Klaviyo or similar CRM/email marketing platforms.
- Working knowledge of email campaigns, customer segmentation and marketing automation.
- Proficiency in Google Sheets / Microsoft Excel and task-management tools.
- Understanding of campaign metrics, social media coordination and basic website/CRO fundamentals.
- Robust organisational, communication, analytical and follow-up skills.

Preferred: Knowledge of GA4, Meta Ads, Google Ads, UTM tracking, Canva, SEO and customer review platforms.

📌 Marketing and Operations Executive (Chennai)
🏢 Rama Pure Water
📍 Chennai