The Associate, Customer Enablement owns the execution of sending operational customer communications using Marketing Cloud. These span the full customer and property lifecycle including CAM notifications (estimates and reconciliations), billing, lease renewals, move-ins and move-outs, property acquisitions and dispositions, natural disaster preparedness, rent redirection, and sustainability updates, among others. The Associate builds and maintains the templates, customer lists, and communication workflows that power these sends, and partners with the US-based VP, Customer Intelligence and Enablement, who owns the strategy and standards for Marketing Cloud and operational communications more broadly.

This role reports locally to the Manager, Customer Enablement (India), for day-to-day people management, while executing to standards set in the U.S. It requires strong attention to detail, comfort with marketing automation tools, and the judgment to protect data quality, deliverability, and brand consistency across every send.

Core Responsibilities

- Build, maintain, and continuously optimize Marketing Cloud email templates and dynamic content — including graphics, personalization, and advanced AMPscript-based features — for operational customer communications, ensuring consistent branding, messaging, and rendering across customer segments.
- Manage and segment Marketing Cloud customer and contact lists, applying data hygiene, suppression, and targeting best practices to keep sends accurate, compliant, and properly scoped.
- Own end-to-end execution of operational customer communications — testing, scheduling, sending, and monitoring performance — partnering with the VP, Customer Intelligence and Enablement (U.S.),



and other Marketing and Customer Enablement stakeholders on content and approvals.
- Support Marketing Cloud communications across Link's full range of operational communication types — including CAM notifications, billing, lease events, property transactions, and time-sensitive communications such as natural disaster preparedness — partnering with the relevant business teams on content, timing, and audience accuracy.
- Maintain subscription preference centers, unsubscribe processes, and suppression lists in line with applicable email compliance requirements (e.g., CAN-SPAM, GDPR).
- Monitor and analyze communication performance — deliverability, engagement (opens, click-through, unsubscribes, spam complaints), and other key metrics — identifying issues that could affect sender reputation and surfacing insights to drive continuous improvement.
- Maintain documentation of Marketing Cloud templates, workflows, and standard operating procedures to support consistency and business continuity.
- Troubleshoot Marketing Cloud platform issues and escalate to Engineering or the platform vendor as needed.
- Perform other duties as assigned.

Required Skills and Experience

- Bachelor's degree preferred; equivalent experience in marketing operations, email/CRM marketing, or a related field considered.
- 2–4+ years of experience with Salesforce Marketing Cloud or a similar ESP/marketing automation platform (e.g., HubSpot, Marketo, Braze),



including hands-on template and dynamic content (AMPscript) development.
- Experience managing customer/contact lists and segmentation, with strong data hygiene, suppression, and targeting practices.
- Working knowledge of email deliverability fundamentals and compliance requirements (e.g., CAN-SPAM, GDPR, list hygiene, sender reputation).
- Stays current on new Salesforce Marketing Cloud features and evolving email best practices, and applies them to improve templates, targeting, and performance.
- Exceptional attention to detail and accuracy, with strong quality-control habits before any customer-facing send.
- Strong organizational skills, with the ability to manage multiple campaigns, templates, and deadlines simultaneously across a wide range of communication types.
- Robust written communication skills, with the ability to adapt tone and content for operational, customer-facing communications.
- Ability to collaborate cross-functionally with U.S.-based marketing and Customer Enablement stakeholders, translating strategic direction into executed sends.
- Comfortable working independently against standards set by U.S.-based leadership, with day-to-day people management provided locally.
- Leverages AI-enabled tools and automation solutions to improve research, documentation, customer communications, and operational efficiency, with a willingness to keep learning new AI-enabled technologies as they emerge.
- Develops proficiency in Agentic AI capabilities and intelligent workflow automation, applying AI-assisted reasoning and decision support to improve inquiry resolution, knowledge discovery, and process execution while maintaining appropriate human oversight.

📌 Associate, Customer Enablement (Bengaluru)
🏢 Careernet
📍 Bengaluru