Senior Sales Manager

Location: Mumbai, Maharashtra (Base Location)
Experience: 10 to 14 Years
Industry: FMCG / Beverage Beverage Industry Experience Mandatory

Department: Sales & Business Development

Role Overview

We are looking for an experienced Senior Sales Manager to lead and drive the overall sales and distribution business across Mumbai & Pune. The role will be responsible for sales strategy, primary & secondary sales, distribution expansion, market penetration, revenue growth and leading the sales team.

Key Responsibilities

- Develop and execute sales & distribution strategy for Mumbai and Pune.
- Drive primary & secondary sales, revenue growth and achievement of business targets.
- Expand and strengthen the distributor network across both markets.
- Drive General Trade, Modern Trade and Key Account sales.
- Improve numeric distribution, outlet coverage, product availability and market execution.
- Lead, guide and review the performance of ASM(s) and the wider sales team.
- Manage distributor performance, productivity, stock availability and business relationships.
- Drive trade schemes, visibility,



merchandising and market execution.
- Analyse sales performance, forecasts, distribution and SKU-wise performance.

Candidate Profile

- 10 to 14 years of experience in FMCG Sales.
- Extensive and proven Beverage Industry experience is mandatory.
- Solid knowledge of Mumbai and/or Pune markets.
- Strong experience in General Trade, distributor management and retail execution.
- Prior experience managing ASMs, Sales Officers, distributors and multi-level sales teams.
- Proven track record of achieving sales targets, distribution expansion and business growth.
- Strong leadership, negotiation, analytical and commercial skills.

Why Join RIO InnoBev?

Join RIO InnoBev, a growing new-age beverage company building differentiated brands for Gen Z consumers. Be part of our journey to expand our market presence, strengthen distribution and build the next generation of beverage brands.

Interested candidates can apply with their updated CV.

📌 Senior Sales Manager (Mumbai)
🏢 Rio Innobev
📍 Mumbai