Performance Marketing Specialist

Company: Desi Farms
Location: Pune (On-Site)
Experience: 7+ Years (agency experience preferred)
CTC: 6-11 LPA
Employment Type: Full-Time | 6 Days a Week
Industry Preference: D2C, Dairy, F&B;, FMCG
Platforms: Meta Ads & Google Ads

*Ad Budget Experience: Minimum 4 Lakh/month, preferably managing 20K - 30K daily budgets.

About Desi Farms

Desi Farms is a growing D2C dairy brand delivering 100% pure, farm-fresh dairy products directly to consumers. We are looking for an experienced performance marketing specialist to lead paid acquisition, drive customer growth, and improve marketing ROI.

Key Responsibilities

- Plan, execute, and optimise paid campaigns across Meta Ads and Google Ads.
- Drive customer acquisition while maintaining target CAC, ROAS, and marketing efficiency.
- Manage advertising budgets and scale campaigns based on performance.
- Conduct A/B testing of creatives, ad copies, audiences, and landing pages.
- Track and analyse campaign performance using GA4 and Looker Studio.
- Collaborate with creative, content,



and CRM teams to improve conversion and customer acquisition.

Requirements

- preferably managing 20K-30K daily budgets.
- 7+ years of hands-on experience in performance/growth marketing, preferably with an agency background.
- Proven experience managing and scaling Meta and Google Ads campaigns.
- Experience handling advertising budgets of at least 4 lakh per month.
- D2C, dairy, F&B;, or FMCG industry experience preferred.
- Strong understanding of CAC, ROAS, conversion tracking, attribution, and acquisition funnels.
- Proficiency in GA4, Looker Studio, Meta Ads Manager, and Google Ads.
- Solid analytical, communication, and copywriting skills. Familiarity with AI marketing tools is a plus.

Why Join Desi Farms?

- Own and drive performance marketing strategies.
- Work directly with founders and leadership.
- Make a measurable impact on business growth.
- Be part of a fast-growing D2C brand.

Apply Now

HR Desi Farms
Email: [email protected]
Mobile/WhatsApp: +91 91560 27181

📌 Performance Marketing Specialist (Pune)
🏢 SNA Milk And Milk Products
📍 Pune