- Team Leadership & Coaching: Hire, onboard, train, and mentor telemarketing representatives. Conduct regular call-monitoring sessions and provide constructive feedback.
- Target & Campaign Management: Develop and execute telemarketing strategies and cold-calling campaigns to generate qualified leads and appointments.
- Performance Tracking: Monitor daily/weekly KPIs (call volume, talk time, lead conversion rate, and appointment sets) and motivate the team to meet or exceed quotas.
- CRM & Data Maintenance: Ensure accurate logging of customer interactions, leads, and follow-ups in CRM software (e.g., Salesforce, HubSpot).
- Cross-Functional Collaboration: Coordinate with field sales, marketing, and branch teams to ensure smooth lead hand-offs and alignment on promotional offers.
- Compliance & Quality Assurance: Ensure all calls adhere to company standards, telemarketing laws, and local consumer protection regulations.
- Reporting: Prepare regular performance and analytics reports for senior management.