- Develop and implement effective brand strategies to drive business growth in the FMCG industry.
- Collaborate with cross-functional teams to launch new products, campaigns, and initiatives that align with brand goals.
- Conduct market research to identify trends, opportunities, and challenges, informing data-driven decision making.
- Manage budgets for advertising campaigns, ensuring ROI optimization while meeting business objectives.
Job Requirements :
- 5-22 years of experience in brand management or a related field (Gems and Jewellery/Advertising).
- Solid understanding of branding principles, including positioning, messaging, and visual identity development.
- Proficiency in Malayalam language is required; fluency in English is an added advantage.