Job Description – Relationship Manager| CARS24

About the Role We are looking for an enthusiastic, persuasive, and customer-focused Telecaller to drive car purchase conversions at CARS24. The role involves connecting with customers who have visited CARS24 showrooms or hubs to explore car purchases but have not yet paid the token amount. The primary responsibility is to follow up with these prospective buyers, understand their concerns, address objections, build confidence, and motivate them to complete the token payment to move forward with their car purchase.

Key Responsibilities 1. Customer Follow-up & Sales Conversion ● Call customers who have visited CARS24 for car purchases but have not completed the token payment. ● Understand customer requirements, purchase intent, and reasons for not proceeding with the booking. ● Encourage interested customers to complete the token payment. ● Convert potential buyers into confirmed bookings through effective communication and persuasion. ● Maintain regular follow-ups with interested customers until closure.

2. Objection Handling & Customer Engagement ● Handle customer objections related to car pricing, vehicle condition, documentation, financing, and purchase decisions. ● Address customer concerns professionally and provide appropriate solutions. ● Build customer trust and confidence throughout the buying journey. ● Create a positive customer experience through clear and effective communication.

3. Sales & Target Achievement ● Achieve daily, weekly, and monthly token payment conversion targets. ● Identify high-intent customers and prioritize follow-ups. ● Use negotiation and persuasion skills to improve conversion rates. ● Identify opportunities to upsell relevant products and services wherever applicable.

4. Call Management & Reporting ● Manage daily outbound calling activities efficiently. ● Maintain accurate records of customer conversations, follow-ups, and payment status. ● Update customer information and call outcomes in the CRM.



● Ensure timely follow-ups and adherence to assigned sales processes. 5. Product & Process Knowledge ● Develop a good understanding of CARS24's car purchase process. ● Understand vehicle offerings, pricing, token payment procedures, and ongoing promotions. ● Communicate relevant information accurately to customers. ● Stay updated on company policies and operational processes. Requirements ● Minimum 1 year of experience in outbound sales, telecalling, telesales, customer service, or lead conversion. ● Undergraduate or Graduate (candidates should not be currently pursuing regular education). ● Excellent verbal communication and interpersonal skills. ● Strong persuasion, negotiation, and objection-handling abilities. ● Ability to convert interested prospects into paying customers. ● Comfortable working in a target-driven sales setting. ● Basic computer knowledge and familiarity with CRM systems preferred. Language Requirements ● Fluency in English and Hindi is mandatory. ● Proficiency in the local/regional language is preferred.

Shift Details ● Working Hours: 10:00 AM to 7:00 PM. ● Week Off: One weekday off.

Preferred Skills

● Strong sales orientation and closing abilities. ● Confidence in handling customer objections. ● Ability to influence purchase decisions through effective communication. ● Strong follow-up and relationship management skills. ● Positive attitude, resilience, and adaptability. ● Interest or knowledge in the automobile industry will be an added advantage. What We Offer ● Opportunity to work with one of the leading players in the used-car industry. ● Performance-based incentives and growth opportunities. ● Continuous learning and career development. ● Collaborative and customer-centric work environment. Key Performance Indicators (KPIs) ● Number of outbound calls made. ● Customer follow-up and engagement rate. ● Token payment conversion rate. ● Number of successful token payments. ● Lead-to-booking conversion ratio.

Contact details -

Aishwarya K HR

Contact on - (phone hidden)

📌 Telesales Executive (Gurugram)
🏢 Cars24
📍 Gurugram