Job Description: Sales & Marketing Executive – JCB Construction Machinery

Job Title: Sales & Marketing Executive – JCB Machinery

Department: Sales & Marketing

Industry: Construction Equipment / Heavy Machinery

Job Location: Janakpuri / Dwarka

Experience: 4–5 Years (Preferred)

Employment Type: Full-Time

Job Summary: We are looking for a dynamic, target-oriented Sales & Marketing Executive to promote and sell JCB construction machinery, including backhoe loaders, excavators, wheel loaders, and other earthmoving equipment. The candidate will be responsible for developing new customers, generating business leads, maintaining customer relationships, achieving sales targets, and expanding market presence domestic as well as international.

1. Key ResponsibilitiesIdentify and develop new customers in the construction, infrastructure, mining, and real estate sectors.
2. Promote and sell JCB machinery and equipment to potential customers domestic as well as international.
3. Generate sales leads through field visits, cold calling, references, and domestic and international market research.
4. Understand customer requirements and recommend suitable JCB machinery.
5. Achieve monthly, quarterly, and annual sales targets.
6. Prepare and submit quotations, commercial offers, and sales proposals.
7. Negotiate pricing, payment terms, and delivery schedules with customers.
8. Maintain strong relationships with existing customers and generate repeat business.
9. Monitor competitor activities, market trends, and pricing strategies.
10. Coordinate with finance teams for customer loans and machinery financing.
11. Follow up on payments, machine deliveries, and customer satisfaction.
12.



Maintain daily sales reports, customer databases, and sales pipeline records.
13. Coordinate with service and spare parts teams to ensure customer support.

- Required Skills & Qualifications Graduate in International Business Administration, Marketing, or any relevant field.
- 4–5 years of experience in sales and marketing, preferably in construction equipment or heavy machinery.
- Knowledge of JCB machinery, earthmoving equipment, and construction industry.
- Excellent communication, negotiation, and convincing skills.
- Ability to develop current business opportunities and close sales.
- Willingness to travel and conduct regular field visits.
- Target-oriented with strong customer relationship management skills.
- Basic knowledge of MS Excel, Word, and CRM software.
- Valid driving licence preferred.
- Key Performance Indicators (KPIs)Monthly machinery sales achievement.
- New customer acquisition.
- Lead generation and conversion ratio.
- Revenue and profitability.
- Customer satisfaction and repeat business.
- Outstanding payment follow-ups.

Salary & Benefits

Attractive salary based on experience.

- Performance-based sales incentives.
- Travel and conveyance allowance.
- Career growth opportunities.

Ideal Candidate Profile:

The ideal candidate should have a strong sales mindset, good knowledge of the construction equipment market, and the ability to build relationships with contractors, builders, infrastructure companies, and individual machinery buyers.

Primary Objective: To increase JCB machinery sales, expand the customer base, strengthen market presence, and achieve the company's overall sales targets.

📌 International Sales & Marketing Manager (New Delhi)
🏢 H s trading
📍 New Delhi