Job Summary

We are looking for a highly motivated and target-oriented Area Sales Manager to drive field sales and market development for our Fire Fighting & Fire Safety products and solutions. The candidate will be responsible for developing new customers through direct, door-to-door and field-based sales, building strong customer relationships, generating leads, and converting enquiries into business.

Key Responsibilities

- Develop new customers and business opportunities within the assigned territory.
- Conduct regular field visits and door-to-door marketing to identify prospective customers.
- Generate leads through direct meetings, cold calling, references, local market visits and networking.
- Promote and sell fire extinguishers, fire fighting equipment, fire safety products, AMC services and related solutions.
- Meet prospective customers, understand their requirements and prepare/follow up on quotations.
- Achieve monthly and quarterly sales targets assigned by the management.
- Maintain regular follow-up with existing and prospective customers to convert enquiries into orders.
- Develop and maintain a strong local customer database and territory-wise sales pipeline.
- Coordinate with the technical and operations team for site visits, quotations, delivery and execution wherever required.
- Submit daily/weekly field visit and sales reports and maintain accurate customer records.

Candidate Profile

- Minimum 13 years of experience in field sales, direct sales, B2B sales, industrial sales or territory sales.
- Candidates with experience in Fire & Safety, CCTV/Security, Electrical,



Solar, HVAC, Plumbing, Construction or Industrial Products will be preferred.
- Strong communication, negotiation and customer-handling skills.
- Must be comfortable with extensive field travel and door-to-door/direct customer marketing.
- Self-driven, energetic and target-oriented with a strong focus on new customer acquisition.
- Basic knowledge of MS Office/Excel and maintaining sales reports.
- Should have a valid two-wheeler and be willing to travel within the assigned area.

Compensation & Working Details

- Salary: 30,000 – 35,000 per month, depending on experience and suitability.
- Working Hours: 9:30 AM onwards.
- Job Type: Full time, Field Sales.
- Location: Ludhiana, Punjab, with field travel in the assigned territory.
- Additional incentives may be provided based on company policy and sales performance.

Why Join Us?

- Work with an established Fire & Life Safety company serving 6,000+ clients across North India.
- Opportunity to work with a wide range of industrial, commercial and institutional customers.
- Exposure to a growing product portfolio in the Fire Fighting & Safety industry.
- Opportunity for career growth based on sales performance and territory development.

Who We Are Looking For We are looking for a proactive sales professional who is comfortable meeting customers face-to-face, creating business from the ground up and taking ownership of an assigned territory. This role is ideal for someone who enjoys field sales, customer interaction and achieving measurable sales targets.

📌 Walk-in || Sales Manager (Ludhiana)
🏢 Avinash Fire Protection Systems
📍 Ludhiana