Job highlights

- 3-5 years social media management experience with strong influencer marketing and brand-building skills

- Develop and execute social media strategies, lead campaigns, manage influencer collaborations, analyze performance, and coordinate client and team communications

Department

- Digital Marketing & Brand Strategy

THE ROLE

We are looking for a passionate, creative, and result-oriented Social Media Manager who can take ownership of multiple brands, develop thoughtful strategies, and turn their digital presence into something recognizable and impactful. This is not a role limited to scheduling posts or maintaining calendars. The right person combines brand-building, creative thinking, content strategy, influencer marketing, analytics, and strong team collaboration.

KEY RESPONSIBILITIES

- Brand building & strategy: Develop and execute social media strategies for multiple brands; build brand presence from scratch; understand positioning, audiences, competitors, and industry trends; define brand voice and communication style.

- Content strategy & creative direction: Plan monthly calendars and campaigns; conceptualize reels, carousels, static posts, stories, and platform-native formats; develop hooks, captions, briefs, and creative references; provide clear direction to designers, editors, and writers.

- Influencer & creator collaborations: Identify relevant creators; plan collaborations and UGC opportunities; coordinate concepts, deliverables, timelines, and commercials; build creator relationships and evaluate campaign outcomes.

- Campaign planning & execution:



Lead seasonal campaigns, launches, and brand-awareness initiatives from ideation to execution; coordinate resources and timelines; monitor results and recommend improvements.

- Analytics & growth: Track reach, impressions, engagement, audience growth, saves, shares, and conversions; interpret performance; prepare monthly reports with actionable insights; test formats and growth approaches.

- Client & team management: Manage multiple accounts; translate client requirements into clear plans; participate in client discussions and presentations; coordinate with designers, editors, performance marketers, and other team members; own deadlines and communication.

WHAT WE'RE LOOKING FOR

- 3-5 years of hands-on social media management experience, preferably within a digital marketing agency.

- Demonstrable experience building or scaling brands, ideally from an early stage.

- A strong portfolio showing strategy, creative campaigns, content quality, and measurable outcomes.

- Excellent creative thinking, storytelling, copywriting, and campaign conceptualization skills.

- Solid understanding of Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.





- Practical experience with influencer marketing and creator collaborations.

- Ability to interpret analytics and turn insights into better decisions.

- Confidence managing multiple clients across different industries.

- Clear communication, presentation, organization, and collaboration skills.

THE KIND OF PERSON WE WANT

- Creative & curious brings fresh ideas and explores new formats.

- Proactive takes initiative instead of waiting for instructions.

- Strategic sees the bigger brand picture.

- Collaborative works constructively with creative and marketing teams.

- Adaptable handles varied industries and priorities.

- Accountable owns quality, timelines, and outcomes.

- Growth-oriented learns, experiments, and improves continuously.

PERFORMANCE EXPECTATIONS

Strategy

- Quality and effectiveness of social media strategies.

Brand growth

- Awareness, audience growth, and engagement improvements.

Execution

- Consistency, quality, and timeliness of content and campaigns.

Collaboration

- Influencer outcomes, client satisfaction, and internal coordination.

Insights

- Useful reporting, learning, and recommendations based on performance.

APPLICATION REQUIREMENTS

- Updated resume and portfolio of social media accounts or brands managed.

- Examples of brands helped to build or grow, with starting point, personal contribution, and measurable results.

- Two or three campaigns personally conceptualized or executed.

- Details of influencer collaborations managed, including the candidate's role and outcomes.

📌 Social Media Manager (New Delhi)
🏢 Ganesyx
📍 New Delhi