SOCIAL MEDIA & BRAND MANAGERCompany: PickleMonk Media

Location: Chennai

Experience: 2–3 Years

Salary: ₹3–3.6 LPA

Department: Brand & Digital Marketing

Employment Type: Full-time

Work Mode: On-site; PickleMonk Media - Corporate Office, Virugambakkam, Chennai

About PickleMonk MediaPickleMonk Media is a Brand Communication Solution Provider combining creative strategy, advertising, content production and digital marketing.

We work with brands across industries to build meaningful communication, create engaging campaigns and drive business growth.

We are looking for a proactive, creative and strategically minded Social Media & Brand Manager who can take ownership of brand communication, digital presence and social media marketing for our clients.

Role OverviewThe Social Media & Brand Manager will be responsible for managing multiple client brands, developing social media strategies, planning content, executing digital campaigns and maintaining consistent brand communication across platforms.

This role requires a combination of strategic thinking, creative understanding, content planning, digital marketing knowledge and execution capabilities.

You should understand not just what to post, but why a brand should post it, who it should reach and what business objective it should achieve.

Key Responsibilities1.

Brand

Management &

• Strategy

- Understand client businesses, target audiences, products and market positioning.
- Develop brand communication strategies aligned with business objectives.
- Maintain brand consistency across digital platforms.
- Identify brand opportunities, communication gaps and market trends.
- Develop campaign concepts and communication plans.
- Work closely with the Creative Director to translate brand strategy into creative campaigns.
- Monitor brand perception, audience engagement and digital presence.

2.

Social Media

Management
- Manage social media accounts across Instagram, Facebook, LinkedIn and YouTube.
- Develop monthly and weekly content calendars.
- Plan content themes, campaigns, reels, carousels, stories and static creatives.




- Write or coordinate creative captions, headlines and post descriptions.
- Ensure timely publishing and consistent content execution.
- Monitor comments, messages and audience interactions.
- Identify relevant trends and opportunities for brand participation.
- Track content performance and optimise the content strategy.

3.

Digital

Marketing &

• Campaign Management
- Plan and execute social media marketing campaigns.
- Manage Meta Ads campaigns and coordinate with performance marketing resources.
- Understand audience targeting, campaign objectives, budgets and lead generation.
- Monitor campaign performance and recommend improvements.
- Drive relevant traffic, enquiries, engagement and conversions.
- Coordinate with the performance marketing team for campaign optimisation.

4.

Content

Strategy &

• Creative Coordination
- Develop content ideas based on brand objectives and audience insights.
- Create detailed creative briefs for designers, video editors and production teams.
- Coordinate with the creative and production teams to execute campaigns.
- Review creatives and videos before publishing.
- Ensure content meets brand guidelines and communication objectives.
- Identify opportunities for innovative, engaging and shareable content.

5. Analytics & • Reporting
- Track social media performance and campaign metrics.
- Prepare monthly brand performance reports.
- Monitor reach, impressions, engagement, followers, leads and conversions.
- Analyse content performance and identify what works and what doesn't.
- Provide actionable recommendations based on data.
- Maintain individual brand performance trackers.

6.

Client

Coordination &

• Account Management




- Understand client requirements and campaign expectations.
- Participate in client meetings and strategy discussions.
- Coordinate approvals, feedback and content schedules.
- Ensure deliverables are completed within agreed timelines.
- Maintain explicit communication with clients.
- Proactively identify opportunities to improve client accounts.

Required Skills & • Qualifications
- 2–5 years of experience in social media marketing, brand management or digital marketing.
- Strong understanding of Instagram, Facebook, LinkedIn and YouTube.
- Knowledge of Meta Business Suite and Meta Ads Manager.
- Excellent content planning and creative briefing skills.
- Good copywriting and communication abilities.
- Understanding of branding, positioning and marketing fundamentals.
- Ability to analyse social media insights and campaign reports.
- Strong organisational and project management skills.
- Ability to manage multiple brands simultaneously.
- Good presentation and client communication skills.

What We Are Looking For
- Someone who thinks like a marketer, not just a social media publisher.
- Someone who understands the difference between content and communication.
- Someone who can bring ideas to the table rather than wait for instructions.
- Someone who understands both creative quality and business objectives.
- Someone who takes ownership of deadlines and deliverables.
- Someone who keeps up with digital trends without blindly following them.
- Someone who can balance creativity, strategy and execution.

Performance Expectations (KPIs)
- Timely execution of monthly content calendars.
- Quality and consistency of brand communication.
- Social media growth and audience engagement.
- Campaign performance and lead generation.
- Creative planning and execution efficiency.
- Client satisfaction and account retention.
- Accuracy and consistency of monthly reporting.

How to ApplyInterested candidates can share their updated resume and portfolio at: Email: [email protected]

Subject: Application – Social Media & Brand Manager

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📌 Social Media & Brand Manager (Chennai)
🏢 PickleMonk Media
📍 Chennai