" , "Industry":"Marketing" , "Job_Description":"SEO Manager (AI-first growth) About Apty Apty is an AI-enabled Digital Adoption Platform that shows where work breaks inside enterprise applications, helps teams fix issues with less effort, and proves that execution improved.

We are evolving digital adoption u2014 moving from overlays and activity metrics to execution visibility, faster fixes, and measurable ROI.

Role overview We re looking for an SEO Manager (4u20147 years experience in B2B SaaS) who can drive organic growth in an AI-first search landscape.

This is not a traditional SEO role.

You will own: Search strategy across Google + AI platforms (GEO / AI search) Keyword + intent strategy Content structure and optimization Organic pipeline contribution You will work closely with content, but you are the brain behind what gets created, why it ranks, and how it converts.

What you ll own 1.

AI-first SEO strategy (core focus) Build and execute an AI-first search strategy (GEO + LLM optimization) Optimize Apty for: u2003u2003 AI search engines (ChatGPT, Perplexity, Gemini) u2003u2003 Featured snippets / zero-click results u2003u2003 Entity-based search and semantic relevance Ensure Apty content is discoverable, extractable, and quotable by AI systems 2.

Keyword & search intent ownership Own end-to-end keyword strategy: u2003u2003 High-intent keywords u2003u2003 Problem-led keywords Map keywords to: u2003u2003 Buyer stages u2003u2003 Core personas Move beyond volume focus on pipeline-driving intent 3.

Content strategy & structure Work with content team to: u2003u2003 Define content briefs, outlines, and narrative structure Ensure every page is: u2003u2003 Search-optimized u2003u2003 AI-readable u2003u2003 Outcome-led (not feature-led) Enforce: u2003u2003 Explicit information hierarchy u2003u2003 Internal linking strategy u2003u2003 Topic clusters and authority building 4.

Technical & on-page SEO Own on-page optimization: u2003u2003 Metadata, schema, headings, internal links Partner with engineering for:



u2003u2003 Site performance u2003u2003 Indexing, crawlability u2003u2003 Structured data for AI/search engines 5.

Performance & growth Track and improve: u2003u2003 Pipeline contribution from SEO Run experiments across: u2003u2003 Content formats u2003u2003 AI visibility u2003u2003 Conversion optimization How we work We lead with outcomes, not activity We don t create content for volume u2014 we create content that: u2003u2003 ranks, u2003u2003 gets picked up by AI, u2003u2003 and drives pipeline You will not be measured on: u2003u2003 blog count u2003u2003 vanity traffic You will be measured on: u2003u2003 business impact What success looks like Organic becomes a a predictable pipeline channel Apty appears in AI-generated answers for key category queries High-intent keywords consistently rank in top positions Content is cited, not just indexed Requirements What we re looking for Experience 4u20147 years in SEO for B2B SaaS Proven track record of: u2003u2003 Driving pipeline (not just traffic) u2003u2003 Ranking high-intent keywords AI-first mindset (Critical) You understand that SEO is changing.

You have experience with: AI search / LLM optimization (or strong exposure) Entity-based SEO and semantic search Writing for machines + humans You think in terms of: u201cWill ChatGPT cite thisu201d u201cWill this show up in AI answersu201d u201cIs this structured for extractionu201d Core skills Keyword research & intent mapping Content strategy and structuring On-page and technical SEO Analytics (GA4, Search Console, SEO tools) Nice to have Experience in: u2003u2003 SaaS categories like DAP, ERP, CRM, HR tech Understanding of: u2003u2003 Product-led growth u2003u2003 B2B buyer journeys" , "Work_Experience":"4-5 years","Job_Type":"Full time","Job_Opening_Name":"SEO Manager (AI - First Growth)","

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📌 SEO Manager (AI - First Growth) (Hyderabad)
🏢 Apty
📍 Hyderabad