To drive sales growth and expand market presence by developing new business opportunities, maintaining strong relationships with distributors, retailers, and customers, and ensuring effective distribution and availability of the company's ice cream products across the assigned territory.

1. Key Roles and Responsibilities

A. Sales and Business Development

- Achieve assigned sales targets and business objectives.

- Identify and develop new market opportunities.

- Appoint new distributors, dealers, and retail outlets.

- Increase product availability and market penetration.

- Promote new product launches and company schemes.

B.

Market

Coverage and Retailer Management

- Conduct regular market visits and ensure effective territory coverage.

- Develop and maintain good relationships with retailers and distributors.

- Ensure proper product display, visibility, and freezer placement at retail outlets.

- Monitor competitor activities, pricing, and market trends.

- Identify and resolve customer and retailer complaints.

C. Distributor and Collection Management

- Coordinate with distributors to ensure timely order placement and product delivery.

- Monitor distributor performance and stock availability.

- Ensure timely collection of outstanding payments.

- Follow up on pending orders and credit-related issues.

- Maintain healthy business relationships with channel partners.

D.

Ice Cream

Product and Freezer Management

- Ensure proper placement and utilisation of company freezers.

- Monitor freezer conditions and product storage practices.

- Ensure proper product handling and cold-chain maintenance.

- Monitor stock movement, expiry dates, and product freshness.





- Coordinate with the service team for freezer maintenance and repairs.

E. Reporting and Coordination

- Prepare and submit daily sales reports and market visit reports.

- Maintain records of sales, collections, orders, and market development.

- Share competitor information and market feedback with management.

- Coordinate with logistics, dispatch, and other internal departments.

- Review sales performance and take necessary corrective actions.

1. Educational Qualification

- Plus Two / ITI / Diploma / Any Degree.

- Candidates with a degree in Marketing, Business Administration, or related fields will be preferred.

1. Experience

- 1–3 years of experience in sales.

- Experience in the FMCG, ice cream, or food and beverage industry will be an added advantage.

- Freshers with good communication and sales aptitude may also be considered.

1. Skills and Competencies

- Positive communication and negotiation skills.

- Strong interpersonal and customer relationship management skills.

- Ability to achieve sales targets.

- Good market knowledge and business development skills.

- Problem-solving and decision-making abilities.

- Basic knowledge of MS Excel and sales reporting.

- Self-motivated and result-oriented approach.

1. Common Pre-Requisites

- Must own a two-wheeler and possess a valid driving licence.

- Willingness to travel extensively within the assigned territory.

- Should be neat, clean, and well-groomed.

- Should have a pleasing personality and positive attitude.

- Knowledge of the regional language and basic English is preferred.

Pay: ₹18,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Senior Sales Officer (Munnar)
🏢 LAZZA ICE CREAMS
📍 Munnar