Company Description strongmetrics is a new-age advertising platform focused on smarter mobile user acquisition and maximizing impact through intelligent audience targeting. By combining AI-assisted technology with rich audience signals, the company helps brands achieve transformative campaign performance and stronger ROI. Its mission is to supercharge digital campaigns and guide clients toward measurable, scalable success. strongmetrics emphasizes innovation, precision targeting, and impactful advertising, offering team members the opportunity to work with cutting-edge ad tech.

Professionals joining the company can contribute to elevating global brands while growing in a dynamic, data-driven environment.

Role Description The Senior Manager – Influencer Marketing is a full-time, on-site role based in Gurugram. This role is responsible for building and leading influencer marketing strategies across platforms, including identifying suitable creators, negotiating partnerships, and managing long-term relationships.

The Senior

Manager will plan and execute campaigns end-to-end, including briefing influencers, coordinating content production, ensuring brand and compliance alignment, and optimizing performance based on data and insights. Day-to-day responsibilities include collaborating with internal marketing, creative, and analytics teams, setting campaign goals and KPIs, tracking results, and reporting on performance to stakeholders. The role also involves staying updated on influencer marketing trends,



emerging platforms, and best practices to drive innovation and scalable growth for brand campaigns.

Qualifications

- Strong experience in influencer marketing strategy, campaign planning, and execution, ideally within digital or performance marketing environments.
- Proficiency in building and managing creator relationships, including sourcing influencers, negotiating contracts, and overseeing deliverables.
- Solid understanding of social media platforms (e.g., Instagram, YouTube, TikTok), content formats, and audience engagement dynamics.
- Data-driven mindset with skills in performance tracking, KPI analysis, and using insights to optimize influencer campaigns.
- Excellent written and verbal communication skills, with the ability to craft clear briefs and present campaign results to stakeholders.
- Strong project management skills, including multitasking, meeting deadlines, and coordinating cross-functional teams.
- Proven leadership experience in mentoring or managing a team within marketing, media, or related fields.
- Bachelor’s degree in Marketing, Communications, Business, or a related discipline; advanced degrees or certifications in digital marketing are an advantage.
- Familiarity with influencer and social listening tools, campaign management platforms, and basic understanding of paid media is beneficial.
- Comfort working in a rapid-paced, innovation-focused environment and adapting to evolving industry trends.

📌 Senior Manager - Influencer Marketing (Gurugram)
🏢 strongmetrics
📍 Gurugram