KEY RESPONSIBILITIES

1. Tag Management

Own channel wise mapping and click to visit sanity

Chalk out roadmap for visitor and lead scoring for CRM, Product and Digital teams

Implement best practices in Tag Management and co-own Page load time as a goal with Product

2. GA Implementation

Define and own dimensions and metrics

Drive company-wide adoption of the tool

Define channel rules and custom implementation as per business objectives

Own GA versus CRM variance for leads and sale

Responsible for pushing boundaries in leveraging GA capability and establish Max Life as market leader in India

3. A/B Testing Personalization

Drive the overall conversion optimization and landing page optimization agenda

Own the roadmap for 1:1 personalization and custom user journeys

Drive initiatives like conditional remarketing, audience exclusion etc

Co-own traffic to lead conversion with Product

4. Attribution,



Single Source of Truth and MIS Automation

Manage the complexity of multiple truths (Adwords, DBM, Facebook, Google analytics, Internal CRM) and converge on a single truth

Automation of critical dashboards for decision making and business insights

5. Channel mix modelling Data driven attribution

Answer the ultimate questions. How much to spend in which channel Who to market, when to spend and which channel to use How to successfully move from campaign to audience marketing

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Senior Manager - Ecommerce (Gurugram)
🏢 Axis Max Life Insurance
📍 Gurugram