Role Objective To identify and develop prospective clients, generate business opportunities and drive exhibitor acquisition and participation across ABEC's exhibitions and events.

The role involves engaging with businesses, understanding their marketing and branding objectives, pitching exhibition participation opportunities and building long-term client relationships.

Key Responsibilities

1. Identify and approach prospective exhibitors and business organizations.
2. Generate leads through calling, networking, databases and market research.
3. Engage with decision-makers to understand their business and marketing requirements.
4. Pitch exhibition participation opportunities and communicate their business value.
5. Follow up with prospects and convert leads into confirmed business.
6. Build and maintain robust client relationships.
7. Achieve assigned sales targets and business development objectives.
8. Participate in industry events, exhibitions and client meetings.
9. Coordinate with internal teams to ensure smooth client engagement.
10. Maintain accurate lead databases, sales trackers and pipeline reports.

Desired Skills & Competencies 1. Communication & Interpersonal Skills

- Excellent verbal communication.
- Expressive, conversational and confident personality.
- Ability to initiate conversations with unfamiliar people.
- Strong interpersonal and relationship-building skills.

2. Sales & Business Development





- Interest and aptitude for B2B sales.
- Persuasion and influencing skills.
- Ability to pitch ideas and business propositions.
- Customer acquisition orientation.
- Basic negotiation and objection-handling skills.

3. Behavioral Competencies

- High energy, enthusiasm and positive attitude.
- Proactive and self-driven approach.
- Resilience and ability to handle rejection.
- Target-oriented mindset.
- Adaptability and willingness to learn.

4. Functional Competencies

- Basic understanding of sales and marketing concepts.
- Lead generation and prospect identification.
- Customer relationship management.
- Follow-up and pipeline management.
- Basic MS Excel and presentation skills.

Candidate Profile
- MBA / PGDM graduates specializing in Sales & Marketing.
- Freshers with a strong inclination towards sales and business development.
- Candidates who enjoy interacting with people and initiating conversations.
- Comfortable with calling, client meetings and field sales.
- Willingness to work in a target-driven environment.
- Willingness to travel as per business requirements.

Ideal Candidate A confident, outgoing, articulate and persuasive individual who enjoys meeting people, building relationships, influencing decisions and pursuing business opportunities. Key Selection Focus: Communication, confidence, conversational ability, persuasion, resilience and sales aptitude.

📌 Sales Executive / BD development (Mumbai)
🏢 Asian Business Exhibitions u0026 Conferences (ABEC)
📍 Mumbai