Job highlights

- Graduate / Diploma (preferred) . 2 5 years of experience in retail sales of construction chemicals / paints / building materials .

- Experience in tile adhesive,waterproofing,or similar products preferred

- Willingness to travel extensively within the territory

To drive retail sales growth of construction chemicals by expanding dealer network, increasing product visibility, generating demand from contractors/masons, and ensuring effective secondary sales in assigned territories.

Key Responsibilities

Retail Sales &

- Market Development

- Achieve monthly and annual sales targets for assigned territory

- Appoint and develop new retailers and sub-dealers

- Increase secondary sales through effective retailer engagement

- Ensure healthy stock rotation and availability at retail counters

Dealer &

- Distributor Management

- Manage and strengthen relationships with distributors and key retailers

- Ensure timely order collection, follow-ups, and payment coordination

- Monitor distributor stock levels and execute stock planning

- Resolve retailer and distributor issues promptly

Influencer Engagement

- Develop strong relationships with masons, contractors, and applicators

- Conduct product demonstrations, site trials, and mason meets

- Support retailers with site leads and conversions

Site Visits &

- Technical Support

- Visit active construction sites to generate demand

- Coordinate with technical team for product application support

- Handle basic product queries related to application and performance

Brand Visibility &

- Promotions





- Ensure proper brand visibility through shop boards, posters, and displays

- Execute promotional schemes, sampling, and local activations

- Track competitor activities, pricing, and schemes in the market

Reporting &

- Compliance

- Daily market visit reports and weekly sales updates

- Maintain customer database and sales records

- Adhere to company policies and reporting formats

Key Skills &

- Competencies

- Strong local market knowledge of Ahmedabad retail construction market

- Positive communication and negotiation skills

- Ability to build rapport with retailers and influencers

- Target-driven with strong follow-up discipline

- Willingness to travel extensively within the territory

Qualification &

- Experience

- Graduate / Diploma (preferred)

- 2 5 years of experience in retail sales of construction chemicals / paints / building materials

- Experience in tile adhesive, waterproofing, or similar products preferred

Key Performance Indicators (KPIs)

- Primary & secondary sales achievement

- Number of active retailers and influencers added

- Market coverage and site conversions

- Brand visibility execution

- Distributor stock health and payment discipline

Key Skills :

- Willingness To Travel Extensively Within The Territory

- Ability To Build Rapport With Retailers And Influencers

- Target-driven With Strong Follow-up Discipline

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Retail Sales Executive (Vadodara)
🏢 Aswani Industries
📍 Vadodara