Job highlights

- Experience in retail sales with strong product knowledge and visual merchandising skills

- Greet and assist customers, achieve sales targets, maintain store cleanliness, manage inventory, and operate POS systems

1. Customer Service and Customer Experience

- Greet every customer warmly and professionally upon entering the store.

- Understand customer needs, preferences, budget, and requirements.

- Assist customers in selecting suitable products by explaining features, benefits, pricing, and available options.

- Provide accurate information about product specifications, usage, availability, promotions, and warranties.

- Offer personalized recommendations and suggest relevant complementary products.

- Maintain a polite, patient, helpful, and professional attitude with every customer.

- Handle customer questions, complaints, and concerns promptly and professionally.

- Escalate complex complaints, refund disputes, or service issues to the supervisor or store manager.

- Ensure customers receive a smooth and satisfactory shopping experience from entry to checkout.

- Thank customers for visiting and encourage repeat visits through positive service.

- Assist elderly customers, customers with disabilities, and customers requiring additional support.

- Maintain professional communication and body language at all times.

- Never argue with customers, provide misleading information, or make unauthorized commitments.

2. Sales Targets and Revenue Generation

- Achieve daily, weekly, monthly, and campaign-specific sales targets assigned by management.

- Understand individual sales goals and the store's overall revenue objectives.

- Proactively approach customers and identify sales opportunities.

- Convert customer enquiries and store visits into successful purchases.

- Recommend relevant add-on products, accessories, upgrades, and complementary items.

- Increase average transaction value through appropriate upselling and cross-selling.

- Explain ongoing offers, promotions, loyalty programs, and product bundles accurately.

- Follow up on customer enquiries and pending purchases when authorized.

- Monitor personal sales performance against assigned targets.

- Identify reasons for missed sales opportunities and take corrective action.

- Support the store team in achieving collective sales and profitability goals.

- Maintain a balance between sales performance and customer satisfaction.

- Avoid pressuring customers into unnecessary purchases or misrepresenting products.

- Report competitor activities, customer preferences, pricing observations, and emerging sales opportunities to management.

Key sales performance indicators (KPIs):

- Sales target achievement percentage.

- Total sales revenue.

- Number of bills or transactions.

- Conversion rate, where store traffic data is available.

- Average transaction value (ATV).

- Units per transaction (UPT).

- Add-on sales and upselling performance.

- Product category and promotional sales performance.

- Repeat customer sales, where measurable.

3. Store Cleanliness and Housekeeping





- Maintain the cleanliness and hygiene of the entire assigned store area throughout the day.

- Ensure sales floors, aisles, counters, shelves, displays, and customer service areas remain clean and presentable.

- Sweep, mop, or arrange floor cleaning according to store procedures.

- Remove dust, stains, fingerprints, spills, and visible marks from fixtures, shelves, mirrors, glass, and display units.

- Keep entrance areas, windows, doors, and storefront displays clean.

- Ensure fitting rooms, trial areas, seating areas, and customer waiting areas are clean and organized, where applicable.

- Keep billing counters free from unnecessary items, waste, and clutter.

- Empty waste bins when required and dispose of waste in designated areas.

- Clean product packaging and remove dust from merchandise before displaying it.

- Ensure aisles, emergency exits, fire equipment, and access routes remain unobstructed.

- Report spills, broken fixtures, damaged flooring, electrical hazards, and other safety concerns immediately.

- Follow the store's opening, mid-shift, and closing cleaning checklists.

- Coordinate with housekeeping staff when available and verify that assigned areas meet store standards.

- Maintain clean uniforms, personal hygiene, and a neat professional appearance.

- Complete scheduled cleanliness inspections and report issues to the supervisor.

Expected standard: The store must remain clean, hygienic, organized, and customer-ready throughout operating hoursnot only before opening or during closing.

4. Visual Merchandising and Store Presentation

- Arrange products according to the approved store layout and visual merchandising guidelines.

- Ensure products are displayed neatly, attractively, and in the correct locations.

- Maintain proper product facing, alignment, spacing, folding, and stacking.

- Keep shelves and displays fully stocked wherever inventory is available.

- Ensure price tags, product labels, promotional signage, and offer boards are accurate and visible.

- Replace misplaced products and return merchandise to the correct display locations.

- Maintain mannequins, promotional displays, feature tables, racks, and window displays, where applicable.

- Ensure products are grouped according to category, size, color, model, or brand standards.

- Remove damaged, dirty, expired, or unsellable merchandise from displays and report it.

- Highlight new arrivals, bestsellers, seasonal merchandise, and promotional products as instructed.

- Follow management instructions when changing displays or implementing promotional campaigns.

- Ensure the store layout is easy for customers to navigate and shop.

5. Product Knowledge and Merchandise Handling

- Develop thorough knowledge of the store's products, brands, categories, prices, and specifications.

- Understand product features,



advantages, limitations, care instructions, and usage.

- Stay updated on new arrivals, discontinued products, stock availability, and promotional offers.

- Demonstrate product functionality when appropriate and permitted.

- Explain differences between product models, sizes, materials, or price ranges.

- Handle merchandise carefully to prevent damage, stains, breakage, or loss.

- Ensure products are correctly tagged, labeled, packaged, and displayed.

- Check products for visible defects before handing them to customers.

- Maintain product presentation standards during customer demonstrations.

- Learn about competing products and common customer objections to improve selling effectiveness.

- Never provide false product claims or promise features, delivery dates, or benefits that are not confirmed.

6. Inventory and Stock Management

- Assist in receiving, counting, checking, and organizing incoming merchandise.

- Verify quantities and visible product condition against delivery documents when assigned.

- Report shortages, excess quantities, damaged goods, and discrepancies to the supervisor.

- Replenish shelves, racks, and displays from the stockroom as needed.

- Maintain organized stockroom areas and ensure products are stored in their designated locations.

- Follow first-in, first-out (FIFO) procedures where applicable, particularly for dated or perishable products.

- Check product labels, sizes, colors, model numbers, and barcodes for accuracy.

- Assist with regular stock counts, cycle counts, and physical inventory audits.

- Report low-stock items, fast-moving products, and potential stockouts.

- Follow procedures for damaged, defective, returned, or unsellable merchandise.

- Avoid unauthorized stock transfers, product reservations, or inventory adjustments.

- Maintain accurate records when handling stock movement, where required.

- Protect merchandise from theft, mishandling, moisture, dust, and other damage.

7. Billing, Cash Handling, and Point-of-Sale (POS) Operations

- Process customer purchases accurately through the designated POS or billing system.

- Scan the correct products and verify quantities, prices, and applicable discounts.

- Confirm promotional offers and eligibility before applying discounts.

- Handle cash, card, UPI, gift cards, and other approved payment methods according to store policy.

- Issue accurate bills, receipts, invoices, and other required transaction documents.

- Ensure all products are billed before leaving the store.

- Follow authorization procedures for voids, refunds, exchanges, and price overrides.

- Maintain confidentiality and security of customer payment information.

- Keep the billing counter clean, organized, and fully equipped.

- Assist with packing, tagging, bagging, and handing over purchased merchandise.

- Reconcile assigned cash or billing records according to store procedures.

- Immediately report billing errors, cash shortages, excess cash, suspicious transactions, or POS issues.

- Never share POS credentials, bypass billing controls, or process unauthorized transactions.

📌 Retail Sales Associate (Chennai)
🏢 Back To Roots Sustainables
📍 Chennai