- Plan, create, launch, and manage paid advertising campaigns on Meta Ads Manager (Facebook and Instagram).
- Monitor campaign performance, budgets, audience targeting, and ad delivery to achieve campaign objectives.
- Optimise campaigns to improve key performance metrics such as CTR, CPC, CPM, CPL, CPA, and ROAS.
- Conduct audience research, segmentation, retargeting, and A/B testing of ad creatives, copy, and campaign settings.
- Coordinate with the creative and content teams to develop engaging and effective advertising creatives.
- Track campaign performance and prepare regular reports with actionable insights.
- Analyse campaign data and recommend strategies to improve lead generation, conversions, and overall campaign efficiency.
- Assist with Meta Pixel implementation, conversion tracking, and campaign attribution.
- Stay updated on Meta advertising policies, platform updates, and performance marketing trends.

Qualifications
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
- 6 months to 1 year of hands-on experience in PPC, paid advertising, or Meta Ads campaign management.
- Practical knowledge of Meta Ads Manager and Facebook/Instagram advertising.

📌 PPC Executive (Google ads) (6 months to 1 year end only)
🏢 Docthub
📍 Ahmedabad