Experience: 2–5 Years

Industry: EdTech / Online & Distance Learning

Employment Type: Full time

We are looking for a results-driven Performance Marketing Specialist to plan, execute, and optimise digital marketing campaigns for our Online and Distance Learning programs.

The candidate will be responsible for driving quality leads, improving campaign performance, managing advertising budgets, and contributing towards overall student admissions and business growth.

The ideal candidate should have hands-on experience with paid advertising platforms, strong analytical abilities, and a clear understanding of lead-generation strategies and performance metrics.

Key Responsibilities

- Plan, execute, and manage paid advertising campaigns across Google Ads, Meta Ads, and other relevant platforms.
- Develop lead-generation strategies to drive quality enquiries for Online and Distance Learning programs.
- Monitor and optimise campaigns to improve CPL, CAC, conversion rates, and ROAS.
- Conduct audience research, keyword research, competitor analysis, and campaign planning.
- Create and test ad copies, creatives, audience segments, and landing pages.
- Track campaign performance and prepare regular reports with actionable insights.




- Coordinate with sales and admissions teams to evaluate lead quality and improve lead-to-admission conversions.
- Manage advertising budgets and ensure efficient utilisation of marketing spends.
- Implement conversion tracking using GA4, Google Tag Manager, and relevant tracking tools.
- Identify opportunities to scale successful campaigns and improve overall marketing efficiency.

Requirements

- 2–5 years of experience in Performance Marketing or Digital Marketing.
- Hands-on experience with Google Ads and Meta Ads Manager.
- Prior experience in lead-generation campaigns.
- Experience in the EdTech, education, or online learning industry will be preferred.
- Working knowledge of GA4, Google Tag Manager, and conversion tracking.
- Understanding of key performance metrics including CPL, CAC, CPC, CTR, CPA, and ROAS.
- Strong analytical and data interpretation skills.
- Knowledge of A/B testing, audience targeting, and landing-page optimisation.
- Ability to work independently and manage multiple campaigns simultaneously.

Key Focus Areas: Lead Generation | Google Ads | Meta Ads | Campaign Optimisation | Student Acquisition | ROI Management

📌 Performance Marketing Specialist- Online and Distance Learning (Gurugram)
🏢 Collegedwar
📍 Gurugram