Job Title: Performance Marketer

Company — GUIDZA / High Mountains

Location — Mohali, Punjab

Employment type — Full-time, on-site

Working days — Monday to Saturday

Shift timings — 10:00 AM–7:00 PM or 11:00 AM–8:00 PM

Experience required — Minimum 1 year in performance marketing or paid digital advertising

Salary — ₹20,000–₹30,000 per month, based on relevant experience and interview performance

About GUIDZA

GUIDZA is a travel technology brand that helps travellers discover and book destination experiences.

About the role

We’re looking for a Performance Marketer to plan, launch, and optimise paid campaigns on Meta Ads and Google Ads. You’ll manage campaign budgets, test creatives and audiences, and work with our sales and operations teams to understand which campaigns generate qualified leads and turn them into bookings.

Key responsibilities

- Set up, manage, and optimise paid campaigns on Meta Ads and Google Ads for lead generation and bookings.
- Plan campaign budgets, monitor daily spend, and adjust budget allocation based on lead quality and conversion performance.
- Build prospecting and retargeting audiences and test targeting, ad copy, creatives, and landing pages.
- Set up and verify conversion tracking using Meta Pixel and GA4, and use UTM parameters to track campaign traffic. Coordinate with the technical team when implementation support is needed.
- Prepare weekly and monthly reports covering spend, cost per lead (CPL), cost per acquisition (CPA), conversion rate, and return on ad spend (ROAS).




- Work with designers and content creators to develop ad variations based on campaign results.
- Review lead quality and booking outcomes with the sales and operations teams, then use their feedback to improve targeting and budget allocation.

Requirements

- At least 1 year of hands-on experience running paid digital campaigns for a brand or agency.
- Practical experience with Meta Ads Manager and working knowledge of Google Ads.
- Understanding of audience targeting, retargeting, campaign budgeting, A/B testing, and conversion tracking.
- Ability to read campaign reports, diagnose performance issues, and explain what you would change and why.
- Ability to walk us through at least one campaign you managed, including your role, the objective, and measurable results where available.

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits

- Flexible schedule

Application Question(s):
- How many months of hands-on experience do you have managing paid digital advertising campaigns?
- Have you personally set up and optimised paid campaigns in Meta Ads Manager?
- What is your level of experience with Google Ads? (Managed campaigns independently / Assisted with campaign management / Training or coursework only / No experience)
- Briefly describe one paid campaign you managed. Include the platform, objective, your responsibilities, approximate budget if shareable, and one measurable result. (Short answer)
- Can you work full-time in office in Mohali, Monday to Saturday? (Yes/No)
- What is your notice period or earliest available joining date?
- The salary range is ₹20,000–₹30,000 per month. What is your expected monthly salary?

Work Location: In person

📌 Performance Marketer (Sahibzada Ajit Singh Nagar)
🏢 High Mountains
📍 Sahibzada Ajit Singh Nagar