1. Performance Creative Production: Develop and launch 2050 new ad creatives per week across different formats and concepts.
2. Creative Strategy & Audience Segmentation: Develop targeted creative concepts based on audience interests, motivations, objections and buying behaviours.
3. Creative Testing & Experimentation: Build a structured testing framework to evaluate different hooks, concepts, formats and messaging angles.
4. Performance Analysis & Optimisation: Track and analyse key advertising metrics, including CTR, CPA, ROAS, CPC and creative fatigue, to improve ad performance.
5. Competitor Research & Creative Intelligence: Research competitor advertising strategies, analyse emerging creative trends and identify recent advertising opportunities.
6. AI-Powered Creative Development: Use AI tools to generate creative concepts, scripts, hooks, headlines and multiple ad variations.
7. Advertising Compliance & Brand Guidelines: Ensure all advertisements follow platform policies, brand guidelines and research-use-only (RUO) requirements, avoiding prohibited medical or health claims.