Growth Manager I – Performance Marketing

Focus: Performance Marketing

About Gateway

Gateway is being built as Emversity's international career mobility platform — creating education, training and upskilling pathways that enable students/professionals to pursue employment, internships or further education abroad.

Role

We are looking for a Growth Manager – Performance Marketing to own the complete digital acquisition engine for Gateway. The person will be responsible for planning, executing, optimising and scaling performance marketing campaigns end-to-end, with clear accountability for qualified leads, admissions, CAC and revenue.

Key Responsibilities

Own the entire Gateway performance marketing strategy and budget

Plan and execute campaigns across Meta, Google, YouTube and relevant lead-generation platforms

Own the complete funnel: Spend → Leads → Qualified Leads → Counselling → Applications → Admissions → Revenue

Work closely with the sales/counselling team to improve lead quality and conversion

Own CAC, CPL, CPQL, admission conversion and ROAS/ROI

Continuously test audiences, creatives, landing pages, messaging and campaigns





Identify underperforming channels and reallocate budgets based on outcomes

Build and maintain weekly performance dashboards and forecasts

Own campaign-level attribution and identify where leads are dropping in the funnel

Manage and evaluate influencer/affiliate performance from a commercial perspective

Work with the Content & Community Manager on creative requirements and performance creatives

Coordinate with the central Performance Marketing team where additional execution support, expertise or infrastructure is required

Scale campaigns while maintaining target CAC and lead quality

KPIs

Qualified Leads

Admissions

CAC

Revenue generated

Lead → Admission conversion

Marketing ROI / ROAS

Ideal Candidate

3–6 years of experience in Performance Marketing / Growth

Strong hands-on experience with Meta and Google Ads

Experience managing significant digital marketing budgets

Solid understanding of lead-generation businesses

Comfortable working with CRM/funnel data

Strong analytical and commercial mindset

Experience in EdTech, D2C, consumer services, recruitment or other high-volume lead-generation businesses preferred

📌 Perfomance Marketing (Bengaluru)
🏢 emversity
📍 Bengaluru