Job Responsibilities

- Plan and manage advertising campaigns on Facebook and Instagram.

- Generate quality leads for UG and PG courses.

- Monitor campaign performance, budget, and cost per lead (CPL).

- Optimize ads to improve lead quality and conversion rates.

- Create and test ad creatives, audiences, and campaign strategies.

- Track campaign performance and prepare regular reports.

- Coordinate with the design and admissions teams for campaign requirements.

- Monitor daily campaign spending and ensure effective budget utilization.

Required Skills

- Practical knowledge of Meta Ads Manager.

- Experience in lead generation campaigns.

- Understanding of audience targeting, retargeting, and campaign optimization.

- Knowledge of CPL, CTR, CPC, and ROAS.

- Basic knowledge of Excel or Google Sheets.

- Experience in the education or EdTech industry will be preferred.

Pay: Up to ₹30,000.00 per month

Advantages

- Flexible schedule

- Leave encashment

- Paid sick time

- Paid time off

Ability to commute/relocate

- Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Experience

- Meta Ads: 1 year (Required)

Work Location: In person

📌 Meta Ads Executive (Noida)
🏢 IMTS Institute
📍 Noida