Marketing Manager (Tamil Nadu)

Marketing Manager (Tamil Nadu)

14 Nov
|
VeCura Wellness
|
Tamil Nadu

14 Nov

VeCura Wellness

Tamil Nadu

About VeCura

VeCura Wellness is a doctor-led chain of metabolic health and body contouring clinics, with 38 clinics across Tamil Nadu, Telangana, Andhra Pradesh, Karnataka and Kerala. We see over 35,000 clients a year, and we're working towards at least 50 clinics by the end of next year.

Why this role matters

VeCura is a marketing-heavy organisation. Marketing isn't a support function here. It's what drives growth: every enrolment, every current clinic launch and every new market starts with a campaign. We spend significant budgets on media every month, all of it planned and run in-house. We're looking for a leader who treats marketing as a revenue function and can grow our in-house team.

What you'll do

Lead, mentor and grow the in-house marketing team across performance, creative, content, social media and influencers

Own the full-funnel marketing plan and budget, and be accountable for lead volume, cost per lead, lead-to-enrolment conversion and ROI

Run high-spend Meta and Google campaigns, and build new acquisition channels so we depend less on any single platform

Plan and run launches for new clinics and new states (Bangalore, Kerala and beyond), including hyperlocal and offline activations

Work closely with the call centre and clinic sales teams to improve lead quality, follow-up and conversion

Run the creative pipeline: ad shoots, influencer and UGC videos, reels,



and campaigns in regional languages (Tamil, Telugu, Kannada, Malayalam)

Manage external agencies and partners, and hold them to clear deliverables

Make sure all communication follows Indian medical advertising rules (ASCI guidelines, the Drugs and Magic Remedies Act, NMC norms)

Build dashboards and reporting so that spend decisions are based on data

What we're looking for

8–12 years in marketing, with at least 3 years leading a team A strong performance marketing record: you have personally managed large monthly ad budgets on Meta and Google

Experience in healthcare, aesthetics, wellness, D2C or multi-location consumer brands

Experience selling to mass-market and B-segment Indian consumers, across both metro and regional audiences

Comfortable with numbers: CPL, CAC, conversion funnels and attribution

Hands-on: you can review creative at 10 am and question a campaign's numbers at 11 am

Regional language skills are a strong plus

What we offer

Leadership of a large, well-funded in-house marketing function

Direct impact on a fast-growing, multi-state healthcare brand A close working relationship with the leadership team

Competitive pay with performance incentives To apply: send your CV and one campaign you're proud of (with numbers) to [email protected]

📌 Marketing Manager (Tamil Nadu)
🏢 VeCura Wellness
📍 Tamil Nadu

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