Job highlights

- Graduate with 3 years experience in field marketing and expertise in ATL & BTL activations
- Conduct school visits, execute on-ground promotions, generate leads, and coordinate with sales team
- Fixed salary offered

Job Title: Marketing Executive (Field Marketing)

Location

Tirupati, Andhra Pardesh

Kalyan, Maharashtra

Industry: EdTech

Job Summary

We are looking for a energetic and energetic Marketing Executive to drive field marketing activities. The candidate will be responsible for on-ground promotions, school outreach, ATL/BTL activations, and lead generation to increase brand awareness and student enrollments.

Key Responsibilities

Conduct school visits to promote our courses and build relationships with school authorities.

Execute canopy activities and on-ground promotional campaigns.

Plan and execute BTL (Below-the-Line) activities such as leaflet distribution, local activations, and events.

Support ATL (Above-the-Line) initiatives to enhance brand visibility.





Distribute leaflets and marketing materials in targeted areas.

Generate quality leads through field activities and local outreach.

Engage with students and parents to explain course offerings.

Maintain daily reports of visits, leads generated, and conversions.

Coordinate with the internal sales/counselling team for lead closure.

Eligibility Criteria

Graduate in any discipline.

03 years of experience in field marketing / sales / promotion (EdTech preferred).

Good communication and interpersonal skills.

Comfortable with extensive field work and travel within the city.

Must own a two-wheeler with a valid driving license.

Key Skills Required

Lead Generation

Field Marketing

ATL & BTL Activation

Communication & Convincing Skills

Relationship Building

Target-Oriented Approach

Compensation

Fixed Salary

Working Days

6 days a week

📌 Marketing Executive (Tirupati)
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📍 Tirupati