Job highlights

- Bachelor's degree in Marketing or related field with experience in ATL and BTL offline marketing

- Plan and execute ATL and BTL campaigns, conduct market analysis, generate leads through visits and meetings, coordinate branding and monitor campaign performance

Location: Durgapur, West Bengal

Job Summary:

Drive offline marketing initiatives, including ATL and BTL campaigns, to enhance brand visibility, generate leads, and achieve organizational goals.

Key Responsibilities:

- Plan, execute, and optimize ATL and BTL marketing campaigns.

- Conduct market analysis and develop offline marketing strategies.

- Generate leads through market visits and meetings with parents and coaching centres.

- Execute ATL activities such as hoardings, banners, print advertisements, and outdoor promotions.

- Execute BTL activities such as pamphlet distribution, ground-level promotions, events, contests, and activations.





- Coordinate branding activities to strengthen brand positioning and drive business growth.

- Increase local market visibility and create positive brand awareness.

- Monitor campaign performance and assess marketing effectiveness.

Requirements:

- Bachelor's degree in Marketing, Business Administration, or a related field.

- Experience in offline marketing, particularly ATL and BTL activities.

- Strong understanding of outdoor advertising, ground promotions, and local market activation.

- Excellent communication, interpersonal, and coordination skills.

- Ability to generate leads and build relationships with parents and coaching centres.

- Strong event management and execution skills.

- Target-oriented approach with positive problem-solving abilities.

- Willingness to travel for market visits and promotional activities.

📌 Marketing Associate (Durgapur)
🏢 PhysicsWallah
📍 Durgapur