Job highlights

- 2-3 years experience with 1+ year as LAS/Promoter/Distributor salesman in retail market
- Manage influencer onboarding, engagement, and billing targets; conduct electrician and contractor meets; provide market feedback to BDM; drive premium product sales and POSM display

Job Detail: MSR (Market Sales Representative) Responsible for Influencer management in his area. This includes driving new influencer onboarding and engagement, influencer level billing targets, driving premium/new products and tertiary sales, market working as per plan with regular touchpoints with tagged Influencers and retailers and providing timely market feedback to BDM

Business development

- Identify, convert and engage new influencers as per targets
- Provide timely feedback to BDM regarding market feedback around loyalty program, products etc.
- Use marketing collaterals to demonstrate current and current product portfolio attributes with influencers / key retailers

Influencer management and expansion

- Own Influencer engagement and targets for the area and ensure 100% adherence to plan
- Ensure market working as per plan - influencer identification, verification, segmentation and enrollment.



Influencer engagement as per defined frequency to drive tertiary revenue, understand need gaps and market best practices
- Lead site visits for contractors in the area and drive conversions and engagement
- Conduct regular electrician meets and contractor meets as per plan discuss product portfolio, feedback/complaints around products or loyalty program, demonstrate product attributes, info. around influencer loyalty program, distribute gifts/product samples/brochures etc
- Nurture and develop strong professional relationships with tagged influencers and key retailers ensure consistent billings on app
- Engage with key retailers to identify new influencers, push premium/new products, showcase on-ground product demonstrability and increase tertiary billings on retailer loyalty program. Also responsible for ensuring POSM material display, sharing marketing collaterals/brochures etc.

Specific Experience Total experience in the range 2-3 years with relevant experience of 1+ year as a LAS/Promoter/Distributor salesman etc in retail market

📌 Market Sales Representative (Sangli)
🏢 POLYCAB
📍 Sangli