We are looking for a dynamic, result-oriented, and experienced Sales Manager to lead our English Proficiency Test (EPT) sales vertical. The ideal candidate should possess solid sales leadership skills, experience in target-driven environments, and the ability to drive student enrollments while ensuring effective lead management and team productivity.

Key Roles & Responsibilities

1. Sales & Revenue Management

- Drive monthly enrollment, revenue, and conversion targets for IELTS, PTE, and TOEFL programs.
- Develop and execute sales strategies to maximize student enrollments.
- Monitor the daily sales funnel, lead-to-enrollment conversion, and individual counselor performance.
- Identify opportunities to increase revenue through upselling, cross-selling, and referral generation.

2. Team Leadership & Performance

- Lead, mentor, and manage a team of EPT sales counselors.
- Set daily, weekly, and monthly performance targets.
- Conduct regular performance reviews, calling audits, and conversion analysis.
- Train counselors on sales pitching, objection handling, negotiation, and closing techniques.
- Build a high-performance, target-oriented sales culture.

3. Lead Management & CRM

- Ensure timely allocation and follow-up of leads generated through paid, organic, and referral channels.
- Maintain strict adherence to lead response TATs and follow-up SOPs.
- Monitor CRM hygiene, lead stages, follow-up remarks, and pipeline movement.
- Reactivate dormant leads and improve conversion rates across the sales funnel.
- Track key metrics such as lead response time, demo bookings, demo attendance, and paid conversions.

4. Student Conversion & Coordination

- Oversee student counseling, course pitching, demo scheduling, and enrollment closures.




- Coordinate with trainers and operations teams to ensure smooth demo sessions and student onboarding.
- Handle escalations, pricing negotiations, and critical enrollment cases.
- Ensure a seamless student journey from initial inquiry to paid enrollment.

5. Reporting & Business Growth

- Prepare daily, weekly, and monthly sales performance reports.
- Analyze lead sources, counselor productivity, revenue achievement, and conversion trends.
- Identify sales bottlenecks and implement corrective action plans.
- Collaborate with marketing and operations teams to improve lead quality and business outcomes.
- Promote cross-vertical opportunities, including overseas education referrals.

Requirements

Required Skills & Qualifications

- Minimum 6 years of experience in sales, business development, or inside sales, preferably in EdTech, test preparation, education, or training services.
- Proven experience in managing and driving a sales team.
- Strong understanding of lead management, sales funnels, and CRM systems.
- Excellent communication, negotiation, objection-handling, and closing skills.
- Ability to work in a fast-paced, target-driven environment.
- Strong analytical skills with experience in sales reporting and performance tracking.
- Experience in student counseling or educational service sales will be an advantage.
- Bachelor's degree required; MBA preferred.

Benefits

The ideal candidate should demonstrate a strong sense of accountability, urgency, discipline, and the ability to consistently deliver results. Salary: Up to ₹50,000 per month

Experience: 6+ Years

Job Type: Full-Time | Work From Office

Join Gradding and lead a growing education sales vertical focused on helping students achieve their global education goals.

📌 Manager (Rajasthan)
🏢 Cognus Technology
📍 Rajasthan