JUNIOR MANAGER – BUSINESS MANAGEMENTHealthcare Marketing, Corporate & Government Liaisoning

Department: Business Development & Strategic Relations

Reporting To: President – Operations

Location: Krisha Hospital, Ahmedabad

Employment Type: Full-Time

1. JOB PURPOSE

The Junior Manager – Business Management will work directly under the President – Operations and will be responsible for supporting the hospital's structured business-development, healthcare-marketing, corporate outreach, government liaisoning, institutional relationships, referral development, and strategic partnership activities. The role is intended for a professional who can combine healthcare business development with organised relationship management, rather than conventional sales.

The candidate will be responsible for developing institutional relationships, identifying new business opportunities, coordinating with corporate and government organisations, supporting empanelment initiatives, and building long-term referral and strategic partnerships for the hospital.

1. KEY RESPONSIBILITIESA. Healthcare Business Development

Develop and execute structured business-development plans for the hospital. Identify new sources of patient referrals and institutional business.

Develop relationships with doctors, hospitals, physiotherapists, sports organisations, industries, corporates, insurance/TPA networks, and other healthcare stakeholders.

Identify opportunities for specialty-specific outreach.

Maintain a structured database of business-development contacts and opportunities.

Track leads from initial contact to conversion and relationship development.

B. Organised Healthcare Marketing

Plan and coordinate healthcare marketing activities in consultation with the President – Operations.

Develop specialty-focused awareness campaigns.

Coordinate medical camps, CME programmes, webinars, workshops, awareness programmes, and professional meetings.

Support digital and offline healthcare marketing initiatives.

Coordinate with the digital marketing/SEO/social-media teams.

Ensure marketing activities are aligned with the hospital's clinical positioning and ethical healthcare communication standards.

Track campaign outcomes and prepare performance reports.

C. Corporate Liaisoning

Develop and maintain relationships with:

Corporate organisations

Industrial establishments

Factories and industrial associations

Sports academies

Educational institutions

Employee wellness programmes

Corporate HR departments

Occupational health teams

Corporate hospitals and healthcare networks

Responsibilities include

Identifying potential corporate partnerships.

Preparing proposals and presentations.

Conducting meetings with HR, administration, occupational health, and management teams.





Developing corporate health-check and injury-prevention programmes.

Coordinating corporate medical camps.

Developing corporate referral pathways.

Maintaining regular follow-up with corporate partners.

D. Government Liaisoning

Assist the President – Operations in developing relationships with relevant:

Central Government organisations

State Government departments

Public Sector Undertakings

Government hospitals

Government institutions

Government employee health schemes

Defence/paramilitary organisations

Public-sector corporations

Government insurance and healthcare programmes

Responsibilities include

Mapping relevant government organisations.

Identifying empanelment and partnership opportunities.

Preparing documentation and proposals.

Coordinating meetings and official communications.

Tracking applications and correspondence.

Following up on empanelment and institutional agreements.

Maintaining an organised government-liaison database.

E. Empanelment & Insurance/TPA Coordination

Assist in identifying new insurance, TPA, corporate, PSU, and government empanelment opportunities.

Coordinate documentation required for empanelment.

Maintain a tracker for applications and renewals.

Follow up with concerned organisations.

Coordinate internally with administration, billing, finance, and management.

Maintain records of agreements, tariffs, contacts, and renewal dates.

F. Doctor & Referral Network Development

Develop structured relationships with referring doctors.

Identify potential referral partners.

Coordinate doctor meetings and professional interactions.

Organise CME programmes and academic interactions.

Maintain referral-network databases.

Track referral activity and relationship development.

Develop specialty-specific referral programmes.

G. Strategic Partnerships

Identify and develop partnerships with:

Sports academies

Cricket academies

Physiotherapy institutes

Medical colleges

Nursing/paramedical institutions

Industrial organisations

Corporate groups

NGOs

Community organisations

Skilled associations The objective will be to create long-term institutional relationships rather than one-time promotional activities.

H. Community & Public Awareness

Coordinate community health-awareness initiatives.

Develop health-education programmes.

Organise awareness camps and public lectures.

Coordinate with community organisations and social groups.





Develop programmes around injury prevention, occupational health, sports injuries, and specialty-specific awareness.

I. Business MIS & Reporting

Prepare and maintain

Daily activity reports

Weekly business-development reports

Monthly business-development MIS

Lead-generation tracker

Corporate pipeline

Government liaison tracker

Empanelment tracker

Doctor referral database

Partnership tracker

Camp/activity ROI reports

1. KEY PERFORMANCE INDICATORS (KPIs)

Number of qualified institutional leads generated Corporate partnerships initiated

Government/PSU relationships developed

Empanelment applications initiated and completed

Doctor referral relationships developed

CME/awareness programmes conducted

Corporate/community health programmes conducted

New strategic partnerships

Conversion of business opportunities

Revenue generated through institutional channels

Referral-network growth

Follow-up discipline and CRM/MIS accuracy

1. REQUIRED QUALIFICATION

Preferred: MBA – Healthcare Management / Marketing

MBA – Business Development

MBA – Hospital Administration

PG Diploma in Healthcare Management/MarketingBHA/Bachelor's in Hospital Administration or equivalent

MBBS/BDS/BPT/B.Sc. Nursing with healthcare management experience may also be considered.

Graduates with relevant healthcare business-development experience may also be considered.

1. EXPERIENCE

2–5 years of experience in healthcare business development, hospital marketing, corporate relations, institutional sales, government liaisoning, or healthcare partnerships. Experience with hospitals, healthcare institutions, insurance/TPA, corporate healthcare, PSU, or government organisations will be preferred.
1. SKILLS REQUIRED

Healthcare marketing Business development

Corporate relationship management

Government liaisoning

Institutional networking

Proposal writing

Presentation skills

Negotiation

Professional communication

CRM management

Excel and MIS

Event and camp coordination

Lead generation and follow-up

Strategic relationship building

1. PERSONAL ATTRIBUTES

Excellent communication and interpersonal skills Skilled personality

Strong networking ability

Persistent but respectful follow-up

High level of organisation

Strong ownership of assigned targets

Strategic thinking

Ability to represent the hospital professionally

Comfortable interacting with senior corporate and government officials

Ethical and relationship-oriented approach For the Junior Manager – Business Management

Salary: ₹35,000 – ₹40,000 per month, depending on qualification, relevant experience, and interview performance.

Pay: ₹360,000.00 - ₹480,000.00 per year

Work Location: In person

📌 Junior Manager (Ahmedabad)
🏢 Krisha Hospital
📍 Ahmedabad