Job highlights

- Certified Salesforce Marketing Cloud Email Specialist with advanced skills in Journey Builder, Automation Studio, Email Studio, AMPscript, SSJS, and SQL

- Build and manage complex customer journeys, develop dynamic email content, integrate SFMC with external systems via APIs, design custom reports, and work in Agile Kanban environments

Role & responsibilities

Technical Expertise

1. SFMC Core Skills (Required)

- Advanced proficiency in Journey Builder, Automation Studio, and Email Studio.

- Strong understanding of Data Extensions, data relationships, and segmentation strategies.

- Experience in building complex customer journeys, including multi-channel and personalized communications.

1. Coding and Scripting (Required)

- Expert in AMPscript and (Potentially SSJS) for dynamic email content and custom scripting.

- Hands-on experience with SQL for data manipulation within SFMC.

1. API and Integrations

- Experience with REST and SOAP APIs for integrating SFMC with external systems.

- Knowledge of API Event Triggers and custom activities within Journey Builder.

- Understanding of integration patterns between SFMC and Salesforce CRM or other third-party platforms.

1. Data and Analytics

- Ability to design and implement custom reporting using SFMC reporting tools and data views.





- Familiarity with predictive analytics and AI-driven features like Einstein Engagement Scoring.

Process and Frameworks

1. Agile and Kanban Delivery

- Experience working in Agile (specifically Kanban) delivery environments, with tools like JIRA.

1. Testing and Quality Assurance

- Experience in testing colleague solution for quality control purposes

1. Documentation and Knowledge Sharing

- Ability to create and maintain technical documentation and contribute to knowledge-sharing sessions.

- Familiarity with Confluence or similar tools for documentation.

Soft Skills

1. Problem-Solving

- Aptitude for troubleshooting complex technical issues and implementing scalable solutions.

- Ability to address performance optimization for campaigns and data processes.

1. Communication and Collaboration

- Strong verbal and written communication (English) skills to interact with onshore teams and stakeholders.

1. Adaptability

- Ability to work flexibly in a fast-paced, dynamic setting.

- Eagerness to learn and adapt to new tools, features, and best practices within the SFMC ecosystem.

Certifications and Experience

¢ Required Certifications:

- Salesforce Marketing Cloud Email Specialist

- Salesforce Marketing Cloud Consultant (preferred)

📌 Job Opening_Salesforce Marketing Cloud_Tekskills_Bangalore_WFO (Hyderabad)
🏢 Tekskills
📍 Hyderabad