About the Brand:

Blue Tea is India's No. 1 herbal tea brand, renowned for its vibrant, natural blue teas made from Butterfly Pea flowers and other unique herbs. We are on a mission to bring wellness to people through the power of nature while supporting over 600 small farmers in India. Our brand gained nationwide attention after a successful pitch on Shark Tank India, where we impressed the judges with our cutting-edge products and commitment to sustainability .Today, Blue Tea is a global brand, serving over 20 lakh consumers across India, the USA, and Europe.

We are proud to be the choice of health-conscious tea lovers, and our products are even served on Indigo Airlines .At Blue Tea, we blend tradition with innovation, creating wellness products that are natural, vibrant, and delicious. Join us in our 500cr journey to make herbal tea a household favourite worldwide!

Role Description:

We are looking for a passionate and creative Social Media Intern to join the Blue Tea marketing team. The ideal candidate will support our social media presence by creating engaging content, coordinating influencer partnerships, and analysing platform performance. This is a hands-on opportunity for someone enthusiastic about digital marketing, wellness, and visual storytelling to grow within a fast-scaling D2C brand.

Responsibilities:

- Influencer Marketing: Assist in identifying, onboarding, and coordinating with lifestyle and wellness influencers.



Support end-to-end campaign execution and track deliverables and performance metrics.

- Social Media Insights: Monitor and interpret analytics across Instagram, YouTube, and other platforms to evaluate content performance, reach, engagement, and audience growth.

- Content Creation: Actively participate in ideating, scripting, and shooting short-form video content and reels. Must be comfortable both behind and in front of the camera.

- Marketing & Audience: Apply foundational marketing knowledge to align content with Blue Tea’s target audience – health-conscious, lifestyle-driven consumers across India and globally.

- Content Planning: Help maintain a consistent content calendar across all platforms in sync with product launches and seasonal campaigns.
- Brand Consistency: Ensure all posts, stories, and campaigns reflect Blue Tea’s brand voice, visual identity, and values consistently.

Skills Required:

- Basic exposure to or understanding of influencer marketing workflows.

- Familiarity with social media platforms (Instagram, YouTube, Facebook) and their analytics tools.

- Comfortable scripting, shooting, and editing short-form video content.

- Basic grasp of digital marketing principles and consumer/audience behaviour.

- Creative mindset with a strong eye for aesthetics, trends, and visual storytelling.

Educational Qualification:

- Any graduate

📌 Intern - Social Media (Noida)
🏢 Redplum Private
📍 Noida