Role Overview

We are looking for an experienced Head of Marketing to lead the overall marketing function, develop the company's marketing strategy and drive brand awareness, customer acquisition and business growth. The individual will be responsible for building and executing integrated marketing strategies aligned with the organisation's business objectives.

The role requires a strategic yet hands-on marketing leader who can drive brand positioning, demand generation, digital marketing, customer engagement and revenue growth while building and leading a high-performing marketing team.

Key Responsibilities

1. Marketing Strategy & Leadership

- Develop and execute the overall marketing strategy aligned with business goals.
- Define marketing priorities, budgets and annual plans.
- Build and lead the marketing team, establishing clear goals and performance metrics.

2. Demand Generation & Customer Acquisition

- Develop strategies to generate leads, acquire customers and drive business growth.
- Lead inbound and outbound marketing initiatives across multiple channels.
- Drive integrated campaigns to improve customer acquisition and conversion.

3. Digital & Performance Marketing

- Oversee digital marketing, SEO, SEM, social media, paid campaigns and content marketing.
- Optimise marketing investments to improve campaign performance and ROI.
- Leverage marketing analytics to measure effectiveness and identify growth opportunities.





4. Product & Content Marketing

- Drive product positioning, value proposition and go-to-market strategies.
- Develop content and communication strategies to engage target audiences.
- Work closely with product and sales teams on launches and market positioning.

5. Sales & Business Collaboration

- Work closely with sales, product and leadership teams to align marketing initiatives with business objectives.
- Support revenue growth through effective marketing programmes.
- Identify market trends, customer insights and competitive intelligence to inform strategy.

6. Marketing Analytics & Budget Management

- Own the marketing budget and optimise resource allocation.
- Establish KPIs to track brand performance, lead generation, customer acquisition and ROI.
- Drive data-led decision-making and continuous improvement.

Ideal Candidate Profile

- 12–18 years of experience in marketing, with leadership experience.
- Experience in developing and executing end-to-end marketing strategies.
- Strong understanding of brand management, digital marketing, demand generation and product marketing.
- Experience in building and leading marketing teams.
- Solid business orientation with the ability to connect marketing initiatives to business outcomes.
- Excellent stakeholder management, communication and strategic thinking skills.

📌 Head of Marketing - SaaS (Bangalore Metropolitan Area)
🏢 Talentiser
📍 Bangalore Metropolitan Area