14 Nov
|
The Management Recruitment Group (MRG)
|
Pune
14 Nov
The Management Recruitment Group (MRG)
Pune
We are seeking an accomplished and visionary Head - Marketing to lead the marketing agenda for one of India's leading real estate developers.
The CMO will be responsible for shaping and driving a unified brand vision while enabling business growth across diverse business verticals. This role demands a strategic leader who can build enterprise-wide marketing capabilities, accelerate digital transformation, strengthen corporate reputation, and deliver measurable business outcomes across complex and agile markets.
Candidate Profile
Experience
- 15 years of progressive marketing leadership experience.
- Proven success leading marketing for large organizations, conglomerates, multinational corporations, or diversified business groups.
- Experience managing complex, multi-brand or multi-business portfolios.
- Demonstrated track record of driving business growth through brand, digital, and customer strategies.
- Experience working directly with CEO, Board members, and senior business leaders.
Education
- MBA from a premier institution preferred.
- Additional qualifications in marketing, digital transformation, or business strategy would be advantageous.
Key Responsibilities
Strategic Leadership
- Develop and execute the Group's integrated marketing and brand strategy aligned with overall business objectives.
- Create a unified brand architecture while preserving the distinct positioning of individual businesses.
- Partner with business leaders to identify growth opportunities, market expansion strategies, and customer acquisition initiatives.
- Serve as a key advisor to the CEO and leadership team on market trends, customer behavior, and competitive dynamics.
Brand & Corporate Reputation
- Build and enhance corporate brand equity across stakeholders including customers, investors, employees, media, and partners.
- Lead corporate communications, reputation management, thought leadership, and employer branding initiatives.
- Ensure consistent brand standards and governance across all businesses and touchpoints.
Business Growth & Demand Generation
- Drive customer acquisition, engagement, retention, and lifetime value across business verticals.
- Develop data-driven growth marketing strategies that directly contribute to revenue and profitability.
- Lead go-to-market strategies for new products, services, and market expansions.
Digital & Customer Experience
- Accelerate digital marketing transformation across the Group.
- Leverage AI, analytics, Martech, and customer insights to improve marketing effectiveness.
- Champion customer-centricity and enhance end-to-end customer experience across channels.
Consumer Insights & Analytics
- Establish robust market intelligence and consumer insights capabilities.
- Monitor emerging trends, competitive landscapes, and changing customer preferences.
- Utilize data and analytics to optimize marketing investments and improve ROI.
Leadership & Team Development
- Build and lead high-performing marketing, digital, brand, communications, and analytics teams.
- Develop enterprise marketing capabilities and foster a culture of innovation and performance.
- Manage external agencies, strategic partners, and marketing technology vendors.
Financial Stewardship
- Own and optimize significant marketing budgets across businesses.
- Drive clear measurement frameworks for brand health, lead generation, customer engagement, and marketing ROI.
📌 Head - Marketing (Pune)
🏢 The Management Recruitment Group (MRG)
📍 Pune