About the Role

WebGarh Solutions is looking for a skilled and results-driven Google Ads & Meta Ads Specialist with a minimum of 2 years of hands-on experience in managing and optimizing paid advertising campaigns.

The ideal candidate should have strong expertise in Google Ads, Facebook Ads, and Instagram Ads, with a proven ability to generate quality leads, improve conversions, and maximize return on advertising spend (ROAS).

Key Responsibilities

- Plan, create, manage, and optimize paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram).
- Manage Google Search, Display, Performance Max, YouTube, and remarketing campaigns.
- Develop and execute lead generation and conversion-focused advertising strategies.
- Conduct keyword research, competitor analysis, and audience targeting to improve campaign performance.
- Set up and manage Meta Ads campaigns using Meta Ads Manager and Business Suite.
- Monitor and optimize campaign budgets, bidding strategies, ad placements, and targeting.
- Perform A/B testing of ad creatives, headlines, landing pages, and audience segments.
- Track and analyze key performance metrics, including CPC, CTR, CPL, CPA, ROAS, and conversion rates.
- Implement and manage conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and Conversions API (CAPI).
- Identify opportunities to reduce advertising costs and improve lead quality.
- Prepare daily, weekly, and monthly campaign performance reports.
- Collaborate with content, design,



and marketing teams to develop effective ad creatives and landing pages.
- Stay updated with the latest Google Ads and Meta Ads trends, policies, and advertising best practices.

Required Skills & Qualifications
- Minimum 2 years of practical experience managing Google Ads and Meta Ads campaigns.
- Solid understanding of Google Ads, Meta Ads Manager, and paid digital marketing strategies.
- Proven experience in lead generation, performance marketing, and campaign optimization.
- Hands-on experience with Google Analytics 4, Google Tag Manager, and Meta Pixel.
- Strong knowledge of conversion tracking, remarketing, audience segmentation, and A/B testing.
- Ability to manage advertising budgets efficiently and deliver measurable results.
- Good analytical skills with the ability to interpret campaign data and make performance-driven decisions.
- Experience in creating and optimizing campaigns for B2B and B2C businesses.
- Good communication, reporting, and problem-solving skills.
- Ability to manage multiple campaigns and meet deadlines independently.

Preferred Qualifications
- Google Ads Certification and Meta Blueprint Certification.
- Experience in running paid campaigns for international markets, including the USA, UK, Canada, and Australia.
- Familiarity with CRM platforms, landing page optimization, and marketing automation tools.
- Experience in IT services, SaaS, or B2B lead generation campaigns.

Pay: ₹27,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Google Ads & Meta Ads Specialist (Sahibzada Ajit Singh Nagar)
🏢 cwebconsultants
📍 Sahibzada Ajit Singh Nagar