Fashion Designer-Men's Traditional wear

Paramparaa Dhotis is looking for a creative, trend-conscious, and experienced Traditional Wear Designer to join our design and merchandising team in Chennai.

We are looking for someone who can combine traditional South Indian aesthetics with contemporary fashion trends to develop premium men's ethnic wear collections aligned with luxury positioning and customer preferences.

About the RoleThe role involves end-to-end design and product development across men's traditional wear. From market research and concept creation to fabric selection, design development, artisan coordination, and final product review, you will play an important role in bringing our creative collections to life.

Key Responsibilities1. Design & Collection Development

- Develop seasonal collections across dhotis, shirts, kurtas, ethnic bottoms, and co-ord sets.
- Create seasonal mood boards, colour stories, embroidery concepts, print ideas, and technical sketches.
- Develop creative and commercially viable designs aligned with luxury positioning and customer preferences.

2. Market & Trend Research

- Conduct market, competitor, and fashion trend research.
- Identify emerging styles, colours, prints, embroidery techniques, and silhouettes.
- Demonstrate a strong understanding of South Indian ethnic silhouettes, traditional aesthetics, fabrics, and garment detailing.

3. Fabric & Product Development

- Identify and select appropriate fabrics, prints, and embellishments for different occasions.
- Develop designs considering customer requirements, market trends, price points, and commercial viability.
- Recommend suitable fabric and styling combinations for wedding, festive, and occasion wear.

4. Coordination & Merchandising

- Coordinate with artisans, master tailors, and production teams throughout the development process.
- Communicate design specifications and follow up on progress at every stage until the finished product.




- Review finished products before delivery to ensure design accuracy, quality, fit, and detailing.
- Support design merchandising, collection planning, and product development activities.

Required Skills & Competencies
- Proficiency in Adobe Illustrator and Adobe Photoshop.
- Knowledge of AI-based design tools will be an added advantage.
- Strong understanding of men's ethnic wear and evolving fashion trends.
- In-depth knowledge of fabrics, prints, embroidery, and garment construction.
- Ability to create mood boards, colour concepts, and technical design sketches.
- Creative mindset with robust coordination and managerial skills.
- Good communication and the ability to work with cross-functional teams.
- Understanding of commercial design development and merchandising.

Candidate Profile
- Minimum 3–4 years of relevant experience in fashion or apparel design.
- Experience with boutiques, retail fashion brands, or ethnic wear brands will be highly preferred.
- Candidates must have a strong ethnic wear design portfolio showcasing previous designs, collections, or product development work.
- Practical understanding of men's traditional and South Indian ethnic wear is highly desirable.

Job Details? Location: Paramparaa – The Wedding Store, Anna Nagar, Chennai

? Job Type: Full-time

? Work Mode: On-site

? Department: Design & Merchandising

⌛ Experience: 3–4 Years Minimum

Apply NowIf you have a passion for traditional fashion, design innovation, and developing premium men's ethnic wear collections, we would love to hear from you.

Send your updated resume and design portfolio to:

? [email protected]

Please include

- Full Name
- Current Location
- Total Work Experience
- Current / Expected Salary
- Portfolio showcasing ethnic wear designs
- Notice Period / Earliest Joining Date

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📌 Fashion Designer (Salem)
🏢 Paramparaa Dhotis
📍 Salem