Job highlights

- Experience with CDPs or CRM systems

- Minimum 2 years dedicated Dotdigital experience

- Good understanding of eCommerce or B2B journeys

- Experience in Klaviyo,HubSpot,Mailchimp,or Braze

Key Responsibilities:

Strategy Planning

- Build and optimize lifecycle journeys: welcome, retention, re-engagement, post-purchase, loyalty.

- Create omnichannel strategies across Email, SMS, Web Push WhatsApp.

- Own the lifecycle roadmap for assigned brands.

Execution Campaign Management

- Build, test, and launch campaigns and automated flows.

- Use dynamic personalization, segmentation, and scoring.

- Maintain campaign calendars and run A/B tests.

Data, Segmentation Integrations

- Use Dotdigital s RFM models, segment builder, and data syncing.

- Work with integrations (Shopify / Magento / BigCommerce / CRM / APIs).

- Maintain list hygiene and follow deliverability best practices.

Analytics Optimization

- Track performance: OR, CTR, CVR, revenue attribution, ROI.





- Improve inbox placement sender reputation.

- Deliver performance insights and recommendations.

Collaboration Leadership

- Work with design, content, and development teams.

- Mentor junior team members.

- Participate in client calls and strategy reviews.

Skills Requirements:

Must-Have

- 5 6 years in email marketing.

- Minimum 2 years dedicated Dotdigital experience.

- Strong automation, segmentation personalization skills.

- Valuable understanding of eCommerce or B2B journeys.

- Basic intermediate HTML email editing.

- Solid grasp of deliverability and performance analytics.

Nice-to-Have

- Experience in Klaviyo, HubSpot, Mailchimp, or Braze.

- Knowledge of SMS, WhatsApp omnichannel journeys.

- Experience with CDPs or CRM systems.

- Relevant certifications (Dotdigital, HubSpot, etc.)

📌 Dotdigital Email Marketing Expert (Dehradun)
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📍 Dehradun