Company Description Ushaa Wellness designs meaningful wellness experiences that help people feel calmer, healthier, happier, and more connected at work. The company partners with organizations across India to create interactive wellness sessions, retreats, team experiences, yoga workshops, mindfulness programs, POSH & D&I; trainings, and holistic wellbeing initiatives tailored for up-to-date workplaces. Its offerings span movement, mindfulness, emotional wellbeing, and team connection, with a focus on making each experience engaging, practical, and human-centered.

Ushaa

Wellness supports corporate wellness, team bonding, yoga, mindfulness, retreats, and emotional wellbeing programs that aim to create workplaces that feel good from the inside out.

Role Description The Digital Performance Director is a full-time, hybrid role based in the Greater Kolkata Area, with flexibility for partial work-from-home. This role oversees digital marketing performance across channels, including planning and executing campaigns that promote Ushaa Wellness programs and experiences to corporate clients.

The Digital Performance

Director will lead market planning, set performance goals, manage budgets, and optimize campaigns using analytics and insights. Day-to-day responsibilities include conducting market research, aligning digital strategies with business objectives, collaborating with sales and marketing teams,



and tracking KPIs to drive growth and engagement. The role also involves identifying new digital opportunities, refining messaging for target audiences, and supporting overall brand positioning in the wellness and corporate services space.

Qualifications

- Strong skills in Market Planning and Marketing Management to design and implement effective digital performance strategies.
- Experience in Market Research and Marketing to understand audience needs, segment markets, and tailor campaigns for corporate wellness offerings.
- Sales and marketing skills to support lead generation, nurture client relationships, and collaborate with business development teams.
- Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, ad managers, marketing automation) to monitor and optimize campaign performance.
- Proven experience in leading cross-functional teams and managing projects in a fast-paced, growth-oriented environment.
- Excellent communication, presentation, and stakeholder management skills, with the ability to translate data into clear recommendations.
- Background in wellness, HR solutions, or corporate services is an advantage, as is experience working with B2B clients.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced certifications in digital marketing or performance marketing are a plus.

📌 Digital Performance Director (Kolkata Metropolitan Area)
🏢 Ushaa Wellness
📍 Kolkata Metropolitan Area