- Lead development and execution of integrated digital media strategies to drive brand awareness, engagement, and performance outcomes.
- Manage hands-on paid media campaigns across platforms including Google Ads, LinkedIn Ads, Meta Ads, Reddit, and Quora.
- Partner with business stakeholders to clarify campaign objectives, target audience, budgets, and success metrics.
- Develop media strategies across search, social, programmatic, video, and display channels.
- Evaluate digital media mix and recommend investment priorities.
- Collaborate with media agency, global industry leads, India colleagues, and internal teams to execute and optimize campaigns for efficiency and ROI.
- Maintain campaign reporting frameworks and provide post-campaign analysis with actionable insights.
- Independently understand requirements, make judgments, and take appropriate actions.

Role Context

- Location: Bangalore (Hybrid work workplace with periodic office attendance).
- Shift: General shift with flexibility to overlap with PST.
- Collaboration with global and India teams.

Requirements

Must-Haves:





- 7-10 years overall experience with strong emphasis on digital media strategy and planning in B2B SaaS marketing.
- Hands-on paid media management experience on platforms such as Google Ads, LinkedIn Ads, Meta Ads, Reddit, Quora, Bing, DV360, CM360.
- Proven ability to manage large-scale, complex campaigns and multiple stakeholders in the Indian market.
- Strong knowledge of the Indian digital media landscape, platforms, and consumer behavior in B2B SaaS.
- Experience driving measurable business impact through paid media in e-commerce/performance marketing.
- Strong analytical, negotiation, communication, stakeholder management, and business presentation skills.
- Ability to work independently and collaborate globally.
- Familiarity with cross-platform paid media reporting, data flow across advertising platforms, analytics tools, and reporting dashboards.

Nice-to-Have:

- Agency experience.
- Experience with Adobe Analytics.
- PowerBI skills.

📌 Digital Media ManagerB, SaaS) (Bengaluru)
🏢 Accelon Consulting
📍 Bengaluru