Vayable Trip Private Limited is looking for a creative, skilled, and result-oriented Digital Marketing Executive with a minimum of 2 years of experience to manage and execute the company's digital marketing activities.

The candidate will be responsible for planning, implementing, and managing digital marketing campaigns across various online platforms to increase brand awareness, generate quality leads, and drive business growth.

Key Responsibilities:

- Plan, execute, and manage paid advertising campaigns on Meta Ads (Facebook & Instagram) and Google Ads.
- Generate quality leads for domestic and international travel packages through paid and organic marketing channels.
- Manage the company's social media accounts, including Facebook, Instagram, and LinkedIn.
- Create and execute social media strategies, content calendars, promotional campaigns, reels, and engaging posts.
- Handle SEO activities, including keyword research, on-page SEO, off-page SEO, website optimisation, and content optimisation.
- Manage Google Business Profile and improve local search visibility.
- Monitor and optimise advertising campaigns to improve lead quality, reduce Cost Per Lead (CPL), and increase return on ad spend (ROAS).
- Conduct competitor research and identify new digital marketing opportunities.
- Coordinate with graphic designers and video editors for marketing creatives, promotional videos, and advertisements.




- Write engaging ad copies, captions, headlines, and promotional content.
- Track website traffic, campaign performance, conversions, and user engagement using Google Analytics 4 and Google Search Console.
- Prepare weekly and monthly performance reports with insights and recommendations.
- Stay updated with the latest digital marketing trends, tools, and advertising strategies.

Required Skills & Qualifications:

- Minimum 2 years of practical experience in digital marketing.
- Hands-on experience with Meta Ads Manager and Google Ads.
- Robust knowledge of SEO, social media marketing, and performance marketing.
- Experience in lead generation and paid advertising campaigns.
- Knowledge of Google Analytics 4 and Google Search Console.
- Good understanding of digital marketing analytics, audience targeting, and campaign optimisation.
- Basic knowledge of Canva, creative designing, and content writing.
- Strong communication, analytical, and problem-solving skills.
- Ability to independently manage campaigns and deliver measurable results.

Preferred: Candidates with prior experience in the travel, tourism, hospitality, or e-commerce industry will be given preference.

Interested candidates can share their updated CV along with examples of previous campaigns or their digital marketing portfolio.

📌 Digital Marketing Specialist (Shimla)
🏢 Vayable
📍 Shimla