Role Description

1. The Digital Marketing - Senior Executive/Assistant Manager is a full-time, in office role based in Chennai.
2. This role is responsible for planning, executing, and optimizing digital marketing campaigns to promote VKTPL’s brands internationally.
3. Day-to-day activities include managing social media channels, creating and scheduling content, overseeing online advertising campaigns, and monitoring performance across digital platforms.
4. The role also involves analyzing web and campaign data, preparing performance reports, coordinating with internal teams for marketing collaterals, and ensuring brand consistency across all online touch points.
5. The individual is expected to stay updated with digital marketing trends and suggest strategies to enhance online reach, engagement, and conversions.

Qualifications

- Strong skills in Digital Marketing and Online Marketing,



including campaign planning and execution.
- Proficiency in Social Media Marketing across major platforms for brand building and engagement.
- Ability to use Web Analytics tools to track, interpret, and optimize digital performance metrics.
- Effective Communication skills for coordinating with internal teams and external partners.
- Experience with SEO/SEM, email marketing, and content marketing is an advantage.
- Familiarity with e-commerce platforms or FMCG/food export industry is beneficial.
- Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
- Ability to work collaboratively on-site in Chennai and manage multiple projects within deadlines.

📌 Digital Marketing - Senior Executive/Assistant Manager (Chennai)
🏢 Visnukumar Traders
📍 Chennai