Job Title: Digital Marketing Manager

About the Role

Techies Infotech is looking for an experienced and result-oriented Digital Marketing Manager to lead and manage our overall digital marketing activities. The ideal candidate will be responsible for developing and executing comprehensive marketing strategies across SEO, Social Media, Performance Marketing, Online Reputation Management (ORM),and B2B Lead Generation, with a strong focus on generating measurable business results.

Experience in Online Reputation Management and B2B Lead Generation specifically for IT/Technology companies is a must. The candidate should be capable of independently managing the complete digital marketing function, identifying growth opportunities, building brand visibility, generating qualified business leads, and ensuring that all marketing channels work together effectively.

Key Responsibilities

- Develop and execute comprehensive digital marketing strategies aligned with business goals.
- Manage and oversee SEO, Social Media Marketing, Performance Marketing, Online Reputation Management, and B2B Lead Generation activities.
- Plan and execute B2B lead-generation strategies for IT/Technology services, targeting potential clients, decisionmakers, and business stakeholders.
- Manage Online Reputation Management (ORM) to strengthen the company's digital presence, brand credibility, and online reputation across relevant platforms.
- Plan, execute, and optimize campaigns across Google Ads, Meta Ads, LinkedIn, and other relevant channels.
- Drive organic growth through effective SEO strategies, including on-page, off-page, technical SEO, keyword research, and content optimization.
- Develop and implement social media strategies to increase brand awareness, engagement,



and lead generation.
- Monitor and optimize paid campaigns based on ROI, CPL, conversions, and otherperformance metrics.
- Identify relevant B2B platforms, directories, industry communities, and digital channels to generate qualified leads for IT services.
- Develop marketing strategies based on market trends, competitor analysis, and business requirements.
- Work closely with content, design, sales, and other internal teams to ensure effective campaign execution.
- Track and analyze campaign performance using relevant analytics and reporting tools.
- Prepare regular reports on marketing performance, leads, conversions, website traffic, brand visibility, and ROI.
- Identify gaps and opportunities across digital channels and take corrective actions.
- Stay updated with the latest SEO, social media, advertising, AI, ORM, and digital marketing trends.
- Manage the overall digital marketing calendar, campaigns, and promotionalactivities.
- Take ownership of achieving defined marketing, brand-building, and qualified lead generation targets.

Required Skills
- 5+ years of experience in Digital Marketing, preferably in an IT/Technology company.
- Mandatory: Hands-on experience in B2B Lead Generation for IT/Technologycompanies.
- Mandatory: Practical experience in Online Reputation Management (ORM) andbrand reputation building.
- Strong knowledge of SEO,



Social Media Marketing, and Performance Marketing.
- Hands-on experience with Google Ads, Meta Ads, and LinkedIn Marketing.
- Experience in developing and executing B2B marketing strategies targeting international markets
- Strong understanding of SEO strategies, keyword research, analytics, and search engine algorithms.
- Experience with lead-generation tools, platforms, and strategies for identifying and engaging potential B2B clients.
- Good knowledge of Google Analytics/GA4, Google Search Console, and other marketing analytics tools.
- Ability to analyze campaign data and make data-driven decisions. Solid understanding of lead generation, conversion optimization, and campaign ROI.
- Excellent communication, analytical, and strategic thinking skills.
- Ability to independently manage the complete digital marketing function

What We're Looking For We are looking for someone who can own the complete digital marketing function ratherthan focusing on just one channel.The ideal candidate should have a strategic mindset while also being comfortable withhands-on execution across SEO, social media, paid campaigns, analytics, andperformance optimization.Most importantly, the candidate must understand how to build a strong onlinereputation, position an IT services company in the market, and generate qualified B2Bleads that contribute directly to business growth.We are looking for someone who can connect marketing efforts with actual businessoutcomes, not just website traffic, impressions, or social media engagement.

Pay: ₹50,000.00 - ₹80,000.00 per month

Benefits

- Paid sick time
- Paid time off

Work Location: In person

📌 Digital Marketing Manager (Sahibzada Ajit Singh Nagar)
🏢 Techies Infotech
📍 Sahibzada Ajit Singh Nagar