Company Description Searching Soulmate is India’s first socio-tech platform designed for urban individuals seeking meaningful human connections beyond likes and swipes. It is a safe, inclusive social networking community that enables members to connect through shared interests, expert-led conversations, emotional support, and online and offline community-building.

The platform is built on three pillars: genuine friendships through free expression, upskilling and growth via hobby clubs, meet-ups, and workshops, and consciously practicing kindness and social good.

Searching

Soulmate supports members in feeling heard, valued, and seen while helping them grow emotionally and professionally. The community aims to help individuals better cope with urban challenges such as stress, anxiety, and loneliness.

Role Description: The Digital Marketing Executive will drive online visibility, engagement, and community growth for Searching Soulmate through strategic social media campaigns. This hybrid role is based in the Greater Kolkata Area, with a mix of on-site collaboration and some work-from-home flexibility. Day-to-day responsibilities include creating, editing, and publishing YouTube videos, Shorts, Instagram Reels, and social media content; managing video shoots, editing, thumbnails, and content uploads.

Assist in planning and executing online and offline community events. Capture event photos/videos and create post-event content. Coordinate with partners, speakers, and vendors for events.

Support content planning, campaign execution, and community engagement.

After the initial training period, gradually take ownership of the brand's social media management, including content scheduling, posting, and audience engagement.





The role involves collaborating with community managers and content creators to promote events, workshops, and expert-led conversations, as well as ensuring consistent, inclusive messaging across all digital channels. The Digital Marketing Executive will also contribute to performance reporting, audience insights, and continuous improvement of digital strategies.

Qualifications

- Creative individual who can create positive-quality reels & shots.
- Moderately good video editing skills (CapCut, Canva, Premiere Pro, or similar).
- Understanding of video & photography
- Can work with teams
- Good foundation in Marketing, with experience in developing and executing digital marketing strategies.
- Innovative & creative individuals who can come up with new ideas around marketing & brand building
- Excellent written communication skills, capable of tailoring to diverse, inclusive audiences.
- Hands-on experience in Social Media Marketing, including campaign planning, content scheduling, and audience engagement across major platforms.
- Proficiency in Web Content Writing, with the ability to create compelling, community-focused content for websites and landing pages.
- Understanding of community-building, online engagement, and inclusive digital practices that foster safe, supportive spaces.
- Bachelor’s degree in Marketing, Communications, studies in the field of Digital Media, MCA, or a related field, or equivalent practical experience.
- Preference to candidates who have experience in UI, UX, or design, or have pursued any course in fine arts/painting, or runs his/her own YouTube channel.
- Ability to work in a hybrid setup in the Greater Kolkata Area, manage multiple projects, and collaborate effectively with cross-functional teams.
- Experience with basic design tools

📌 Digital Marketing Executive(Social Media) (Kolkata)
🏢 Searching Soulmate - Social Networking Community
📍 Kolkata