About Trainocate

Trainocate is a leading learning and development provider with 30 years of experience and a presence in 24 countries. We specialise in critical career skills such as Cloud Computing, Data Science and Artificial Intelligence. Through partnerships with global technology leaders including AWS, Microsoft, Cisco and Google Cloud, we deliver world-class training and certification programmes that help professionals build their skills and organisations build credibility.

As a Digital Marketing Representative at Trainocate, you will create, carry out and optimise digital marketing strategies. The goal is to grow brand awareness, drive website traffic and generate qualified leads across digital channels. The role needs creativity, analytical thinking and technical skill, and you will own campaigns from planning through to performance.

Key Responsibilities

1. Paid Advertising: Plan, run and optimise campaigns on Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads and YouTube to meet lead and budget KPIs.
2. Analytics & Reporting: Track and report performance using GA4, Looker Studio and campaign dashboards, and use the findings to improve results.
3. AI & Marketing Automation: Use AI marketing tools, automated workflows and CRM integrations through platforms such as Zapier, Make or n8n to work faster and at greater scale.
4. Email Marketing: Run email campaigns, segment audiences, build automated journeys and nurture leads until they are ready for sales.
5. Lead Generation: Generate qualified leads (MQLs), manage campaign budgets, lower CPL and improve conversion rates across the funnel.
6. Organic Digital Marketing: Grow organic reach through SEO, social media marketing and content optimisation, including short-form video (Reels, Shorts) that follows current trends.
7. Campaign Ownership:



Plan, run, monitor, analyse and optimise campaigns on your own to hit lead-generation targets, working with the content, design and development teams.

Qualifications and Skills

- Bachelor's degree in Marketing, Communications, Business or a related field
- Digital marketing certifications (Google Ads, Google Analytics, Meta Blueprint or HubSpot Inbound) are a plus
- Strong command of Google Ads, LinkedIn Ads, Meta Ads Manager and YouTube Ads
- Solid understanding of analytics and SEO tools such as GA4 and SEMrush
- Experience with email marketing platforms such as Zoho, Mailchimp or HubSpot
- Proven experience in social media management and short-form video content
- Familiarity with website content management systems (CMS)
- Ability to turn data into insights that improve marketing strategy
- Ability to manage several projects and meet deadlines in a fast-paced environment

Preferred Candidate Profile

- 2 -4 years of relevant hands-on experience in digital or performance marketing
- Robust background in paid advertising and data-driven lead generation
- B2B marketing experience preferred, ideally in IT, technology, training or education
- Strong communication, analytical and problem-solving skills
- Results-driven, and able to manage campaigns on your own
- Experience with AI and marketing automation is an added advantage

Top Traits and Qualities

- Proactive and self-motivated, with a can-do attitude
- Creative thinker who enjoys solving problems
- Team player who collaborates well across functions
- Curious and eager to learn new tools, trends and technologies
- Strong sense of accountability and ownership

? Interested? Apply now or share this with someone who'd be a great fit!

#Hiring #DigitalMarketing #PerformanceMarketing #B2BMarketing #MarketingJobs #TrainocateIndia

📌 Digital Marketer (Chennai)
🏢 Trainocate India
📍 Chennai