About the Role

We are looking for a dynamic, confident, and results-driven Business Development Manager who can identify new business opportunities, build strong client relationships, and drive revenue growth for Benison Event Co.

The ideal candidate should have excellent networking, communication, negotiation, and sales skills, along with an understanding of the events, weddings, luxury, and hospitality industries.

At Benison, business development goes beyond generating enquiries. It is about understanding client requirements, building trust, identifying opportunities, and converting conversations into long-term business relationships.

The Business Development Manager will work closely with the Head Marketing & Business Development, taking ownership of client acquisition, corporate business development, strategic relationships, sales conversions, and account management.

Key Roles & Responsibilities

1. New Business Development & Client Acquisition

- Identify and pursue new business opportunities across corporate events, weddings, social celebrations, brand activations, exhibitions, and experiential events.
- Develop strategies to acquire new clients and expand Benison's client portfolio.
- Proactively approach prospective clients through networking, referrals, outreach, and business meetings.
- Build relationships with key decision-makers, business owners, marketing heads, HR professionals, and corporate representatives.
- Understand prospective clients' requirements, budgets, expectations, and event objectives.
- Convert qualified opportunities into confirmed business.
- Work towards assigned sales and revenue targets.

1. Corporate Business Development

- Identify companies and organisations with potential requirements for conferences, product launches, dealer meets, annual celebrations, employee engagement events, brand experiences, and other corporate events.
- Establish relationships with corporate marketing teams, HR departments, administration teams, and procurement departments.
- Schedule and conduct meetings with prospective corporate clients.
- Present Benison's credentials, capabilities, and past work.
- Identify opportunities for annual contracts, recurring events, and long-term corporate associations.
- Maintain regular communication with existing corporate clients to generate repeat business.
- Develop and maintain a strong corporate client portfolio.

1. Client Meetings, Presentations & Sales Conversion

- Conduct initial meetings with prospective clients to understand their event requirements.
- Present the company's portfolio, services, credentials, and capabilities professionally.
- Coordinate with the Event Planning and Design teams to develop customised proposals.
- Prepare and present commercial offers, service scopes, and quotations in collaboration with internal teams.
- Handle client queries, objections, and commercial discussions.
- Negotiate commercial terms within approved pricing and profitability guidelines.
- Follow up consistently with prospects until a clear sales outcome is achieved.
- Coordinate the formal handover of confirmed projects to the Event Planning team.

1. Strategic Partnerships & Relationship Building

- Develop relationships with hotels, resorts, banquet venues, wedding venues, hospitality brands, and industry professionals.
- Build referral networks with wedding planners, designers, photographers, caterers, and other allied service providers.




- Identify opportunities for business collaborations and mutually beneficial partnerships.
- Represent Benison at business networking events, exhibitions, industry gatherings, and professional forums.
- Maintain relationships with existing partners and referral sources.
- Explore opportunities to expand Benison's presence in new markets.

1. Wedding & Social Event Business Development

- Identify potential clients for luxury weddings, destination weddings, private celebrations, and social events.
- Develop relationships with venues and wedding industry professionals who can generate quality referrals.
- Coordinate meetings with prospective wedding clients and families.
- Understand client preferences, event scale, budgets, and expectations.
- Present Benison's design, planning, and execution capabilities.
- Coordinate with the Founder and creative team for premium wedding pitches.
- Maintain relationships with past clients to encourage referrals and repeat business.

1. Lead Management & Sales Pipeline

- Take ownership of qualified leads assigned by the Head Marketing & Business Development.
- Work closely with the Business Development Executive to identify, qualify, and nurture prospective clients.
- Maintain an updated CRM with lead status, meeting notes, client requirements, budgets, and follow-up schedules.
- Track opportunities from initial enquiry to proposal, negotiation, and final conversion.
- Prioritise high-potential opportunities based on client fit, project value, and conversion probability.
- Ensure timely and professional follow-ups.
- Analyse reasons for lost opportunities and recommend improvements.
- Maintain an accurate sales pipeline and revenue forecast.

1. Proposal & Commercial Coordination

- Coordinate with internal teams to prepare company credentials, client proposals, event presentations, and commercial quotations.
- Ensure proposals are aligned with client requirements and Benison's service standards.
- Work with management to develop competitive and profitable commercial offers.
- Coordinate negotiations and revisions to proposals.
- Ensure clarity regarding scope of work, deliverables, budgets, and payment terms.
- Obtain necessary internal approvals before making commercial commitments.
- Coordinate agreements, booking confirmations, and initial payment follow-ups.

1. Client Relationship & Account Management

- Develop long-term relationships with key clients.
- Maintain regular contact with existing corporate accounts and referral partners.
- Identify opportunities for repeat events, additional services, and new projects.
- Coordinate with the Event Planning team to ensure smooth client handovers.
- Stay informed about client satisfaction and important project developments.
- Support the resolution of commercial or relationship-related concerns.
- Act as a relationship manager for strategic and recurring accounts.

1. Market Research & Business Opportunities

- Research the local and national events industry to identify business opportunities.
- Monitor competitor positioning, industry trends, and emerging client requirements.




- Identify potential opportunities in new markets and business segments.
- Track upcoming corporate events, industry exhibitions, business conferences, and relevant occasions.
- Share market insights and client feedback with the Marketing Head.
- Recommend initiatives to strengthen Benison's competitive positioning.

1. Sales Reporting & Performance Management

- Prepare weekly business development activity reports.
- Maintain records of client meetings, proposals, conversions, and pending opportunities.
- Track sales performance against assigned targets.
- Submit monthly sales pipeline and revenue forecasts.
- Identify reasons for delayed conversions or lost opportunities.
- Coordinate with the Business Development Executive for lead tracking and follow-up reporting.
- Present business development updates to the Head – Marketing & Business Development.

Required Skills & Qualifications
- Bachelor's or Master's degree in Business Administration, Marketing, Sales, Hospitality, or a related field.
- 3–5 years of relevant experience in business development, client acquisition, sales, or relationship management.
- Experience in the events, weddings, hospitality, luxury, media, or experiential marketing industry preferred.
- Proven experience in acquiring clients and converting business opportunities.
- Strong networking, relationship-building, and negotiation abilities.
- Excellent verbal and written communication skills in English, Hindi, and Gujarati.
- Confidence in conducting client meetings and delivering business presentations.
- Robust commercial understanding and familiarity with sales targets.
- Proficiency in CRM tools, Excel, Google Sheets, and presentation software.
- Ability to work independently, take ownership, and manage multiple opportunities.
- Willingness to travel for client meetings, networking activities, and business development.

Key Performance Indicators (KPIs) Performance AreaExpectationsRevenue generationAchievement of assigned business targetsNew client acquisitionConsistent addition of qualified clientsSales conversionConversion of qualified opportunities into confirmed projectsCorporate business developmentAcquisition of corporate accounts and repeat businessClient meetingsConsistent, high-quality meetings with decision-makersProposal conversionStrong proposal-to-booking ratioStrategic partnershipsDevelopment of productive business relationshipsClient retentionRepeat bookings and long-term account relationshipsSales pipelineHealthy pipeline of qualified opportunitiesReporting & CRMAccurate and timely sales updates

Reporting Structure

Reports to: Head – Marketing & Business Development

Works closely with: Business Development Executive, Event Planners, Event Designers, Accounts Team, and Founder.

What We Look For

We are looking for someone who enjoys meeting people, building connections, and creating business opportunities.

Someone who can walk into a meeting with confidence, understand what a client needs, and communicate why Benison is the right partner.

Someone who believes in building relationships rather than simply pushing for a sale, but also understands the importance of targets, follow-ups, and results.

We value initiative, ownership, professionalism, and the ability to turn opportunities into meaningful business.

At Benison, a great Business Development Manager doesn't just bring in clients. They build relationships that bring clients back.

📌 Business Development Manager (Ahmedabad)
🏢 Benison Event
📍 Ahmedabad