Job Summary

This role is responsible for driving new user acquisition through performance marketing campaigns across web and app. The person will own the full lifecycle from campaign strategy to ensuring the data behind every decision is accurate and will work closely with marketing, product, IT, and analytics to improve how new users are acquired, tracked, and converted. This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Responsibilities

- Performance Marketing User Acquisition - Plan, execute, and optimize performance marketing campaigns across digital channels to drive new user acquisition for web and mobile app platforms.
- Performance Marketing User Acquisition - Own and deliver acquisition goals, including customer acquisition cost (CAC), user volume, revenue and efficiency metrics, while optimizing budget allocation across channels, audiences, and campaign objectives.
- Performance Marketing User Acquisition - Develop and execute structured experimentation frameworks across creatives, audience targeting, bidding strategies, and channel mix to continuously improve campaign performance and scale growth.
- Data, Attribution Measurement - Own the end-to-end user acquisition measurement framework, ensuring campaign performance data is accurate, reliable, and actionable.
- Data, Attribution Measurement - Manage and validate tracking implementations across advertising platforms, web analytics tools, mobile attribution systems, and backend/product ecosystems to ensure seamless data capture.
- Data, Attribution Measurement - Investigate, troubleshoot, and resolve data discrepancies across multiple systems, serving as the primary point of contact for acquisition reporting accuracy.
- Data, Attribution Measurement - Establish and maintain robust methodologies to accurately distinguish current users from returning users, ensuring consistent and reliable performance measurement.




- Funnel Analytics Conversion Optimization - Drive optimization of the end-to-end user journey, from first ad engagement through activation, identifying conversion bottlenecks and drop-off points across the acquisition funnel.
- Funnel Analytics Conversion Optimization - Partner with Product, Design, and Growth teams to improve user experience across landing pages, app store pages, onboarding flows, and activation journeys through data-driven testing and experimentation.
- Funnel Analytics Conversion Optimization - Leverage behavioral and funnel analytics to diagnose whether performance challenges stem from acquisition strategies or product experience and collaborate with relevant teams to implement corrective actions.
- Cross-Functional Stakeholder Management - Collaborate closely with relevant teams to ensure tracking, attribution, and measurement requirements are correctly implemented and maintained as products evolve.
- Cross-Functional Stakeholder Management - Partner with Product, Analytics, and Business stakeholders to align on user definitions, acquisition metrics, measurement methodologies, and reporting frameworks.
- Cross-Functional Stakeholder Management - Act as a key stakeholder in driving data-driven decision making by providing insights and recommendations to improve acquisition performance and user growth outcomes.
- Cross-Functional Stakeholder Management - Lead and manage agency relationships, holding partners accountable for delivering acquisition, efficiency, and quality targets through rigorous performance tracking, reviews, and optimization governance; develop and deliver executive level dashboards and performance reviews, providing data-driven insights, actionable next steps,



and recommendations to optimize acquisition performance and business impact.

Requirements

- Education: Bachelor s or master s degree in business administration, Digital Marketing, or a related field.
- Experience: 9+ years of experience in performance marketing, growth marketing, or user acquisition roles.
- Willingness to travel as required.
- Strong executive presence with the confidence to influence stakeholders and drive decisions.
- Self-motivated and adaptable, with the ability to work independently, navigate ambiguity, and exercise sound judgment.
- Excellent communication, stakeholder management, organizational, and presentation skills.
- Demonstrated ownership mindset with strong project management, multitasking, and execution capabilities, coupled with a relentless focus on delivering results.
- Essential Competencies - Ability to build trusting relationships across all levels and in the immediate / extended team internationally, should be known and regarded as a trusted competent advisor.
- Essential Competencies - Driving innovation - A believer in continuous improvement of services, processes and operational efficiency. Demonstrates curiosity and critical thinking.
- Essential Competencies - Business Acumen - Spends time to ensure understanding of the business and aligns accordingly.
- Essential Competencies - Change agent - Ability to diagnose correctly, design and execute interventions. Ensures communication through appropriate channels in a concise and proactive manner.
- Essential Competencies - Execution champion - Focuses and ensures closure without compromising on the quality of the output. Raises / flags issues as necessary and moves forward with a solutioning approach.

Job Title

Advisor, Consumer Experience Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 AVP - Performance Marketing (Mumbai)
🏢 TransUnion
📍 Mumbai