Role Objective / Major Purpose of the Job To support the development and execution of marketing strategies for pharmaceutical products, drive brand growth, and coordinate with sales teams to ensure effective product promotion and market penetration.

Principal Tasks &

Responsibilities

Key Responsibilities

- Brand Management

Assist in developing and implementing marketing strategies for assigned brands/products.

Monitor product performance and recommend strategies to improve market share.

Ensure consistent brand positioning across all promotional activities.

- Marketing Campaigns

Plan and execute promotional campaigns, product launches, and marketing initiatives.

Develop promotional materials such as visual aids, brochures, leave-behinds, and digital content.

Coordinate with design and regulatory teams for approval of marketing materials.

- Market Research &
- Analysis

Conduct market research to understand competitor activities, market trends, and customer needs.

Analyze sales data and market insights to support marketing decisions.

Prepare product performance and market analysis reports.

- Sales Team Support

Work closely with the sales and field force teams to provide marketing inputs and training.

Assist in preparing product training materials and presentations.

Address queries related to product positioning and promotional strategy.





- Product Launch &
- Lifecycle Management

Support planning and execution of new product launches.

Track product lifecycle and identify opportunities for growth or repositioning.

- Stakeholder Coordination

Coordinate with internal departments such as sales, regulatory, medical, supply chain, and finance.

Work with external agencies for promotional campaigns and marketing activities.

- Budget &
- Reporting

Assist in managing marketing budgets and promotional expenses.

Prepare periodic reports on campaign effectiveness and brand performance.

Key Skills &

Competencies

Functional

Brand Management

Product Lifecycle Management

Market Research &

- Analytics

Promotional Campaign Management

Product Training

Digital Marketing Tools

Brand Awareness

Strategic brand planning and execution

Market research and competitor analysis

Data-driven decision-making and reporting

Cross-functional coordination

Stakeholder management

Behavioral

Robust product and therapeutic knowledge

Knowledge of pharma compliance and ethical marketing guidelines

Creativity

Communication

Collaboration &

- Interpersonal Skills

Analytical Thinking

Customer Focus

Result Orientation

Action Orientation

Tech Savvy

Excellent communication and presentation skills

📌 Assistant Product Manager (Gandhinagar)
🏢 Cadila Pharmaceuticals
📍 Gandhinagar