14 Nov
|
BigStep Technologies
|
Gurugram
14 Nov
BigStep Technologies
Gurugram
Experience: 2–5 Years
Employment Type: Full-Time
Work Mode: Work from Office
About the Role
We are looking for an AI-first Growth Marketing Executive who leverages modern AI tools to drive measurable marketing ROI across outbound and performance marketing. This is not a conventional marketing role—we're looking for someone who uses AI extensively across outbound campaigns, content creation, LinkedIn marketing, campaign optimization, and go-to-market (GTM) initiatives.
The ideal candidate should have hands-on experience in at least two of the following areas: Performance Marketing, Outbound Marketing, Organic Growth, or GTM execution, while demonstrating advanced AI tool adoption in day-to-day marketing workflows.
Key Responsibilities
- Plan and execute AI-powered ROI-driven marketing campaigns.
- Manage and integrate CRM platforms to track leads, automate workflows, and optimize customer journeys.
- Build and optimize LinkedIn outreach campaigns.
- Execute and optimize paid marketing campaigns (Google Ads and LinkedIn Ads, amongst others).
- Develop AI-assisted marketing assets, including emails, landing pages, blogs, ad copy, and social media content.
- Support Go-To-Market (GTM) initiatives for products and services.
- Analyze campaign performance and continuously optimize ROI.
- Work closely with Marketing leadership,
Sales and Business teams to improve lead generation and conversion.
- Experiment with new AI tools and automation workflows to improve marketing productivity.
Required Skills
- 2–5 years of experience in Growth Marketing, Digital Marketing, Performance Marketing, or GTM.
- Hands-on experience leveraging AI-powered marketing tools such as Clay, Apollo, Instantly, Smartlead, Lemlist, Jasper , Copy.ai, HeyGen , or similar platforms to automate and optimize outreach, content creation, campaign management, lead generation, and creative design as part of day-to-day marketing activities.
- Experience working with IT Services, SaaS, B2B Product, or Technology companies .
- Strong understanding of lead generation and marketing funnels.
- Experience executing both paid and organic marketing campaigns.
- Excellent analytical and communication skills.
What We're Looking For We're looking for someone who:
- Uses AI as a core part of their daily workflow rather than just for basic content generation.
- Loves experimenting with current AI marketing tools.
- Has a data-driven mindset.
- Is comfortable working in a fast-paced technology environment.
- Is looking for accelerated learning and complete ownership for their work
📌 AI Digital Marketing Executive (Gurugram)
🏢 BigStep Technologies
📍 Gurugram