- Design, implement, configure, and maintain Adobe Analytics solutions to track and measure website and mobile application performance.
- Manage end-to-end Adobe Analytics implementation, reporting, and data collection activities.
- Configure and maintain Adobe Launch (Adobe Experience Platform Tags) for analytics tagging and tracking implementation.
- Implement and manage analytics tags, variables (eVars, props, events), classifications, and processing rules.
- Develop and maintain data layers to ensure accurate and consistent data collection across digital platforms.
- Configure analytics tracking solutions and validate data accuracy using Adobe Experience Platform Debugger and browser developer tools.
- Build automated dashboards and reports using Adobe Analytics Workspace, Tableau, Power BI, Looker, or similar visualization tools.
- Analyze customer journeys, conversion funnels, attribution, user behavior, and digital engagement metrics.
- Manage cookie and ECID behavior, sessionization, UTM tracking, and campaign measurement.
- Work with JavaScript and jQuery to support analytics implementation and troubleshoot tracking issues.
- Perform analytics data validation, debugging, quality assurance, and implementation maintenance.
- Collaborate with marketing, product, engineering, and business stakeholders to translate analytics requirements into actionable insights.
- Support Customer Journey Analytics (CJA) and Adobe Experience Platform integrations.
- Implement and maintain analytics tracking in compliance with GDPR, CCPA, consent management, and information security standards.
- Support mobile application analytics implementation using SDKs, trackAction, trackState, and lifecycle metrics.
- Work with APIs, Python scripting, and automation tools to improve data validation and reporting processes.
- Maintain technical documentation, implementation guidelines, and analytics governance standards.
- Use Jira, Confluence, and ServiceNow for project tracking, documentation, and issue management.





Technical Environment:
- Digital Analytics: Adobe Analytics, Customer Journey Analytics (CJA)
- Tag Management: Adobe Launch, Adobe Experience Platform Tags
- Programming: JavaScript, jQuery, Python
- Analytics Implementation: eVars, Props, Events, Classifications, Processing Rules
- Data Collection: Data Layers, ECID, Cookies, UTM Tracking, Server-Side Tagging, APIs
- Debugging Tools: Adobe Experience Platform Debugger, Browser DevTools
- Reporting & Visualization: Adobe Analytics Workspace, Tableau, Power BI, Looker
- Adobe Experience Platform: AEP Schemas, Connections
- A/B Testing: Adobe Target, Optimizely, VWO
- Data Warehouses: BigQuery, Snowflake, Amazon Redshift
- ELT Tools: Fivetran, dbt
- Version Control: Git
- Privacy & Compliance: GDPR, CCPA, Consent Management, IAB TCF
- Project Management: ServiceNow, Jira, Confluence

Required Skills:
- 6 years of overall experience in Digital Analytics, Web Analytics, and Data Analytics.
- 4–6 years of hands-on experience in Adobe Analytics implementation, configuration, and reporting.
- Strong experience with Adobe Launch and analytics tag management.
- Hands-on expertise in implementing and maintaining eVars, props, events, classifications, and processing rules.
- Valuable knowledge of JavaScript and jQuery for analytics tracking implementation.
- Experience developing automated dashboards and reports using Adobe Analytics Workspace, Tableau, Power BI, or Looker.
- Strong understanding of web and mobile analytics fundamentals, including cookies, ECID, sessionization, UTM governance, funnels, and attribution.
- Experience working with data layers and debugging tools such as Adobe Experience Platform Debugger and Browser DevTools.
- Ability to analyze complex digital data and communicate actionable insights to business stakeholders.
- Understanding of analytics data collection, tracking validation, and implementation best practices.
- Knowledge of GDPR, CCPA, consent management, and information security standards.
- Experience with ServiceNow, Jira, and Confluence.

📌 Adobe Analytics Professional (Secunderabad)
🏢 Zensar Technologies
📍 Secunderabad